Popularity of short video platforms India 2019-2025
The short-form video segment saw an increase in active users between 2019 and 2021, with the user base amounting to 290 million during the latter. The figure was further expected to grow to 600 million users by 2025. The government imposed ban on Tik Tok resulted in several domestic video platforms, such as Roposo and Josh, emerging within the Indian short video market.