A survey conducted during the third quarter of 2023 showed that close to 24 percent of internet users in Japan watched music videos. Music videos were the most commonly watched category of online video content in this particular survey, followed by gaming videos and comedy, meme, or viral videos.
Share of internet users who watch online video content in Japan as of 3rd quarter 2023, by type
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Other statistics that may interest you Online video advertising in Japan
Overview
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- Premium Statistic Advertising expenses in Japan 2014-2023
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- Premium Statistic Online advertising expenses in Japan 2023, by type
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Video advertising
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- Premium Statistic Online video ad expenditure Japan 2022-2027
- Premium Statistic Online video ad expenditure Japan 2022-2027, by type
- Premium Statistic Online video ad expenditure Japan 2022-2027, by device
- Premium Statistic Expenses on online video advertising in Japan 2023, by transaction method
- Premium Statistic Share of expenses on online video advertising in Japan 2023, by transaction method
Internet usage
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- Premium Statistic Average internet usage time per weekday Japan FY 2013-2022
- Premium Statistic Average internet usage time per weekend day Japan FY 2013-2022
- Premium Statistic Average internet usage time per weekday Japan FY 2022, by activity
- Premium Statistic Average internet usage time per weekend day Japan FY 2022, by activity
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Video consumption
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- Premium Statistic Preferred types of video consumption Japan 2022
- Premium Statistic Leading devices for watching online videos Japan 2021
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- Premium Statistic Leading free video streaming and video sharing services Japan 2023
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Attitudes and behavior regarding online video advertising
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- Premium Statistic Impression of video advertising Japan 2021, by device
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- Premium Statistic Situations in which people do not skip online video advertising Japan 2021
- Premium Statistic Share of people who find digital product placements attractive Japan 2022
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- Premium Statistic Aspects that make digital product placements attractive Japan 2022
YouTube
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- Premium Statistic YouTube's penetration rate in Japan FY 2022, by gender
- Premium Statistic YouTube's penetration rate in Japan FY 2022, by age group
- Premium Statistic Behavior while watching YouTube videos Japan 2021, by gender
- Premium Statistic Reaction to video advertisements on YouTube in Japan 2021, by age and gender
- Premium Statistic Reaction to sponsored content of YouTubers in Japan 2021, by age and gender
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DataReportal, & We Are Social, & Meltwater. (February 21, 2024). Share of internet users who watch online video content in Japan as of 3rd quarter 2023, by type [Graph]. In Statista. Retrieved June 10, 2024, from https://www.statista.com/statistics/1333979/japan-share-internet-users-who-watch-online-video-content-by-type/
DataReportal, und We Are Social, und Meltwater. "Share of internet users who watch online video content in Japan as of 3rd quarter 2023, by type." Chart. February 21, 2024. Statista. Accessed June 10, 2024. https://www.statista.com/statistics/1333979/japan-share-internet-users-who-watch-online-video-content-by-type/
DataReportal, We Are Social, Meltwater. (2024). Share of internet users who watch online video content in Japan as of 3rd quarter 2023, by type. Statista. Statista Inc.. Accessed: June 10, 2024. https://www.statista.com/statistics/1333979/japan-share-internet-users-who-watch-online-video-content-by-type/
DataReportal, and We Are Social, and Meltwater. "Share of Internet Users Who Watch Online Video Content in Japan as of 3rd Quarter 2023, by Type." Statista, Statista Inc., 21 Feb 2024, https://www.statista.com/statistics/1333979/japan-share-internet-users-who-watch-online-video-content-by-type/
DataReportal & We Are Social & Meltwater, Share of internet users who watch online video content in Japan as of 3rd quarter 2023, by type Statista, https://www.statista.com/statistics/1333979/japan-share-internet-users-who-watch-online-video-content-by-type/ (last visited June 10, 2024)
Share of internet users who watch online video content in Japan as of 3rd quarter 2023, by type [Graph], DataReportal, & We Are Social, & Meltwater, February 21, 2024. [Online]. Available: https://www.statista.com/statistics/1333979/japan-share-internet-users-who-watch-online-video-content-by-type/