Rakuten Insight survey in Thailand, Facebook was the most popular social commerce platform when shopping online, with a respondent share of close to 63 percent as of February 2023. Facebook is also the most popular social media platform in Thailand. As of the third quarter of 2022, it ranked first among the leading social media networks in the country.
According to a Most used social media platforms for making purchases during the last 12 months in Thailand as of February 2023
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Other statistics that may interest you Social commerce in Thailand
Overview
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- Premium Statistic Countries with highest and lowest social commerce engagement 2022
- Premium Statistic Social commerce usage frequency Asia 2023, by country
- Premium Statistic E-commerce market value Thailand 2015-2024
- Premium Statistic Share of social commerce shoppers APAC 2023, by country
- Premium Statistic Share of livestream commerce shoppers APAC 2023, by country
Key performance indicators
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Social commerce platforms
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Influencer marketing
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- Premium Statistic Influencer type that consumers purchased endorsed products Thailand 2023
- Premium Statistic Impact of social media influencers on purchasing Thailand 2023
- Premium Statistic Reasons for buying a product endorsed by an influencer Thailand 2023
- Premium Statistic Willingness to buy a collaboration product with an influencer Thailand 2023
- Premium Statistic Reasons for not buying a product endorsed by an influencer Thailand 2023
Consumer behavior
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- Premium Statistic Leading sources of inspiration for online shoppers APAC 2022, by country
- Premium Statistic Leading online activities Thailand 2022
- Premium Statistic Online buyer and seller penetration Thailand 2022, by age group
- Premium Statistic Leading products bought on social commerce Thailand 2023, by gender
- Premium Statistic Leading barriers to not buying products on social media Thailand 2023
Further related statistics
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- Consumer electronics: Online purchasing in Great Britain 2020, by demographic
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- Travel arrangements: Online purchasing in Great Britain 2019, by demographic
- India: leading e-commerce categories 2013, by sales
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- India: leading e-commerce categories 2013, by sales
Rakuten Insight. (March 15, 2023). Most used social media platforms for making purchases during the last 12 months in Thailand as of February 2023 [Graph]. In Statista. Retrieved June 10, 2024, from https://www.statista.com/statistics/1375672/thailand-popular-social-media-platforms-used-for-shopping/
Rakuten Insight. "Most used social media platforms for making purchases during the last 12 months in Thailand as of February 2023." Chart. March 15, 2023. Statista. Accessed June 10, 2024. https://www.statista.com/statistics/1375672/thailand-popular-social-media-platforms-used-for-shopping/
Rakuten Insight. (2023). Most used social media platforms for making purchases during the last 12 months in Thailand as of February 2023. Statista. Statista Inc.. Accessed: June 10, 2024. https://www.statista.com/statistics/1375672/thailand-popular-social-media-platforms-used-for-shopping/
Rakuten Insight. "Most Used Social Media Platforms for Making Purchases during The Last 12 Months in Thailand as of February 2023." Statista, Statista Inc., 15 Mar 2023, https://www.statista.com/statistics/1375672/thailand-popular-social-media-platforms-used-for-shopping/
Rakuten Insight, Most used social media platforms for making purchases during the last 12 months in Thailand as of February 2023 Statista, https://www.statista.com/statistics/1375672/thailand-popular-social-media-platforms-used-for-shopping/ (last visited June 10, 2024)
Most used social media platforms for making purchases during the last 12 months in Thailand as of February 2023 [Graph], Rakuten Insight, March 15, 2023. [Online]. Available: https://www.statista.com/statistics/1375672/thailand-popular-social-media-platforms-used-for-shopping/