During a 2023 survey carried out in the United Kingdom (UK), 54 percent of responding retail marketers said that in the 12 months following the survey they were planning to increase video content produced by creators. On the other hand, 31 percent were planning to further invest in micro-influencers.
Areas of focus for expanding influencer marketing activity according to retail marketers in the United Kingdom (UK) as of April 2023
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Other statistics that may interest you Influencer marketing in the United Kingdom (UK)
Overview
5
- Premium Statistic Influencer advertising spending in the UK 2018-2029
- Premium Statistic Change in marketing spending at UK companies 2023, by medium
- Premium Statistic Top marketing trends in Western Europe 2023
- Premium Statistic Areas of focus for expanding influencer marketing in the UK 2023
- Premium Statistic Benefits of influencer marketing in the UK 2023
Audience
7
- Premium Statistic Social media users in the United Kingdom 2020-2029
- Basic Statistic Leading social networks in the United Kingdom (UK) 2023, by reach
- Premium Statistic Influencer / content creators follower in the UK in 2023
- Premium Statistic Popularity of influencers in the UK 2023
- Premium Statistic Influencer / content creators followed by type in the UK in 2023
- Premium Statistic Influencer categories most followed in the UK 2023
- Premium Statistic Platforms consumers used to follow influencers in the UK 2023
Effectiveness
6
- Premium Statistic Consumer trust in advertising in the UK 2023, by media
- Premium Statistic Where consumers go to find the best Black Friday deals in the UK 2023
- Premium Statistic Consumers influenced by social media influencers in the UK 2022, by generation
- Premium Statistic Share of global consumers that purchased because of influencer recommendations 2022
- Premium Statistic Reasons for distrusting influencers in the UK 2023
- Premium Statistic Complaints about digital advertising in the UK 2023, by ad location
Generation Z
4
- Premium Statistic Social media audiences in the United Kingdom (UK) 2023, by age group
- Premium Statistic Consumer trust in advertising in the UK 2023, by medium & age
- Premium Statistic Social media usage among Gen Z users in the UK 2022, by reason
- Premium Statistic Influencer marketing effectiveness among Gen Z in the UK 2023
Further Content: You might find this interesting as well
Various sources (LTK). (June 14, 2023). Areas of focus for expanding influencer marketing activity according to retail marketers in the United Kingdom (UK) as of April 2023 [Graph]. In Statista. Retrieved June 10, 2024, from https://www.statista.com/statistics/1441102/areas-influencer-marketing-uk/
Various sources (LTK). "Areas of focus for expanding influencer marketing activity according to retail marketers in the United Kingdom (UK) as of April 2023." Chart. June 14, 2023. Statista. Accessed June 10, 2024. https://www.statista.com/statistics/1441102/areas-influencer-marketing-uk/
Various sources (LTK). (2023). Areas of focus for expanding influencer marketing activity according to retail marketers in the United Kingdom (UK) as of April 2023. Statista. Statista Inc.. Accessed: June 10, 2024. https://www.statista.com/statistics/1441102/areas-influencer-marketing-uk/
Various sources (LTK). "Areas of Focus for Expanding Influencer Marketing Activity According to Retail Marketers in The United Kingdom (Uk) as of April 2023." Statista, Statista Inc., 14 Jun 2023, https://www.statista.com/statistics/1441102/areas-influencer-marketing-uk/
Various sources (LTK), Areas of focus for expanding influencer marketing activity according to retail marketers in the United Kingdom (UK) as of April 2023 Statista, https://www.statista.com/statistics/1441102/areas-influencer-marketing-uk/ (last visited June 10, 2024)
Areas of focus for expanding influencer marketing activity according to retail marketers in the United Kingdom (UK) as of April 2023 [Graph], Various sources (LTK), June 14, 2023. [Online]. Available: https://www.statista.com/statistics/1441102/areas-influencer-marketing-uk/