European digital ad spend stood at 86 billion euros in 2022.
In 2022, display was the largest digital ad format in Europe, accounting for 49.9 percent of the ad spend, followed by search with 43.5 percent, and classifieds, directories, affiliate with 6.6 percent. Distribution of digital advertising expenditure in Europe in 2022, by format
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Other statistics that may interest you Digital advertising in Europe
Overview
7
- Premium Statistic Global spending on internet advertising 2000-2024, by region
- Premium Statistic Digital Market Outlook: largest digital ad markets worldwide 2022
- Premium Statistic Fastest growing digital ad markets worldwide 2023
- Premium Statistic Growth of digital media budgets worldwide 2024, by format
- Premium Statistic Expected cuts in ad spend among selected global brands by region 2023
- Premium Statistic Digital marketing spending growth in Europe 2023
- Premium Statistic Digital advertising revenue in selected regions and countries in Europe 2022
Formats
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- Premium Statistic Leading digital ad formats in EMEA 2022
- Premium Statistic Digital ad spending in Europe 2022, by format
- Premium Statistic Display ad spend in Europe 2013-2022
- Premium Statistic Video ad spend in Europe 2021-2022
- Premium Statistic Search ad spend in Europe 2013-2022
- Premium Statistic Digital audio ad spend in Europe 2019-2022
- Premium Statistic Podcast ad spending in Europe 2018-2023
- Premium Statistic Mobile ad spending of the digital advertising industry in Europe 2018-2028
Social media
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- Premium Statistic Social media ad spend in Europe 2016-2022
- Premium Statistic Social media ad spend in Europe 2019-2022, by format
- Premium Statistic Social media ad spend growth in Europe 2017-2022
- Premium Statistic Salaries of social media marketers in Europe 2023
- Premium Statistic Social media users in Europe 2020-2029
- Premium Statistic Average daily social media use in selected European countries 2023
Programmatic
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- Premium Statistic Programmatic advertising market value in Europe 2017-2026
- Premium Statistic Largest programmatic markets in Europe 2021
- Premium Statistic Programmatic ad formats identified as growth areas in Europe 2023
- Premium Statistic Drivers of investment in programmatic advertising in Europe 2023
- Premium Statistic Barriers to programmatic ad investment in Europe 2023
- Premium Statistic Leading programmatic ad effectiveness metrics in Europe 2023, by stakeholder type
Marketer insights
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- Premium Statistic Digital marketing priorities in EMEA 2022
- Premium Statistic Share of digital in marketing budgets in EMEA 2022
- Premium Statistic Digital marketing metrics used in EMEA 2022
- Premium Statistic Digital consumer behaviors important for marketing in EMEA 2022
- Premium Statistic Digital marketing growth barriers priorities in EMEA 2022
- Premium Statistic Willingness to pay for quality ad inventory in Europe 2022
- Premium Statistic Leading digital advertising concerns of marketers in Europe 2022
- Premium Statistic Type of data used to personalize B2B digital experience in Europe 2022
Further related statistics
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- Digital advertising spending in Ukraine 2021-2023, by format
- Digital ad spend in Finland 2022, by format
- Digital share of advertising spending in Poland 2008-2015
- Digital advertising expenditure in Russia 2022, by segment
- Digital share of advertising spending in Russia 2008-2015
- Digital advertising expenditure in France 2008-2015, by medium
- Digital share of ad spend in France 2019-2023
- RTB digital display ad spending in Russia 2014-2018
- Online display ad spend growth in the UK 2020-2023
- Digital ad spend growth in Sweden 2022, by format
- Total premium display ad sales in France 2012-2018
- Largest digital classifieds, directories & affiliate ad markets in Europe 2022
- Digital video advertising spending in Chile 2018-2023
Further Content: You might find this interesting as well
Statistics
- Digital advertising spending in Ukraine 2021-2023, by format
- Digital ad spend in Finland 2022, by format
- Digital share of advertising spending in Poland 2008-2015
- Digital advertising expenditure in Russia 2022, by segment
- Digital share of advertising spending in Russia 2008-2015
- Digital advertising expenditure in France 2008-2015, by medium
- Digital share of ad spend in France 2019-2023
- RTB digital display ad spending in Russia 2014-2018
- Online display ad spend growth in the UK 2020-2023
- Digital ad spend growth in Sweden 2022, by format
- Total premium display ad sales in France 2012-2018
- Largest digital classifieds, directories & affiliate ad markets in Europe 2022
- Digital video advertising spending in Chile 2018-2023
IAB Europe. (May 25, 2023). Distribution of digital advertising expenditure in Europe in 2022, by format [Graph]. In Statista. Retrieved June 10, 2024, from https://www.statista.com/statistics/455001/europe-distribution-online-ad-spend-by-format/
IAB Europe. "Distribution of digital advertising expenditure in Europe in 2022, by format." Chart. May 25, 2023. Statista. Accessed June 10, 2024. https://www.statista.com/statistics/455001/europe-distribution-online-ad-spend-by-format/
IAB Europe. (2023). Distribution of digital advertising expenditure in Europe in 2022, by format. Statista. Statista Inc.. Accessed: June 10, 2024. https://www.statista.com/statistics/455001/europe-distribution-online-ad-spend-by-format/
IAB Europe. "Distribution of Digital Advertising Expenditure in Europe in 2022, by Format." Statista, Statista Inc., 25 May 2023, https://www.statista.com/statistics/455001/europe-distribution-online-ad-spend-by-format/
IAB Europe, Distribution of digital advertising expenditure in Europe in 2022, by format Statista, https://www.statista.com/statistics/455001/europe-distribution-online-ad-spend-by-format/ (last visited June 10, 2024)
Distribution of digital advertising expenditure in Europe in 2022, by format [Graph], IAB Europe, May 25, 2023. [Online]. Available: https://www.statista.com/statistics/455001/europe-distribution-online-ad-spend-by-format/