Finance - Germany
Germany- The Finance market in Germany is expected to have a total revenue of US$20.92m in 2022.
- This revenue is projected to grow at an annual rate of 11.25% (CAGR 2022-2027), resulting in a market volume of US$37.74m by 2027.
- In terms of revenue sources, in-app purchases (IAP) are expected to generate US$2.32m in 2022, while paid apps are projected to generate US$1.08m in the same year.
- Advertising revenue in the Finance market is expected to reach US$17.52m in 2022.
- Furthermore, the number of downloads in the Finance market is projected to reach 13.44m downloads in 2022.
- Currently, the average revenue per download is estimated to be US$1.56.
- When compared globally, it is worth noting that United States generates the highest revenue in the Finance market, with a projected revenue of US$580.10m in 2022.
Definition:
The Finance market contains apps that facilitate financial transactions and/or assist with personal financial matters. This market includes financial management apps, banking apps, payment apps, and stock investment apps, among others. The most popular apps, such as PayPal, Venmo, and Cash App, process billions of dollars worth of transactions each year. Meanwhile, Robinhood makes investing in stocks accessible to the ordinary consumer. Financial apps showcase the latest innovations and trends in financial technology and put them to the test.Additional Information:
We consider three different sources of revenue:- Revenue from in-app purchases (IAP) that comes from the purchase of features, upgrades, and subscriptions within an app
- Paid app revenue from the one-time purchase of an app
- Advertising revenue obtained from showing ads within an app
In-Scope
- Apps that can be downloaded from major app stores such as Apple, Inc.'s App Store and the Google Play store, or in the case of China, from stores such as Huawei AppGallery and Tencent Appstore.
- Apps that are run on iPhones and Android phones.
Out-Of-Scope
- Apps exclusively offered by Microsoft Store and Amazon Appstore for Android.
- Custom-made apps not available from any official app store.
- B2B/C2C app sales of any kind.
- Subscription revenues outside of in-app purchases (for example, Netflix and Spotify use their own payment systems outside of their apps).
