Digital Health - Germany | Statista Market Forecast

Germany's Digital Health market is expected to reach a projected revenue of US$4.86bn in 2024.
The market is anticipated to grow at an annual rate of 8.09% (CAGR 2024-2029), resulting in a projected market volume of US$7.17bn by 2029.
The average revenue per user (ARPU) is estimated to be US$98.70.
In comparison to other countries, United States is projected to generate the highest revenue of US$47.12bn in 2024.
Within the Digital Health market, the largest market will be Digital Treatment & Care, with a total revenue value of US$2.32bn in 2024.
Germany's digital health market is experiencing a surge in telemedicine adoption, with a growing number of patients opting for virtual consultations and remote monitoring.

Definition:

The Digital Health market refers to the use of technology to improve health and healthcare delivery. It includes the Digital Fitness & Well-Being, Online Doctor Consultations, and Digital Treatment & Care markets.

Structure:

The Digital Health market is divided into three markets:

Digital Fitness & Well-Being: This market includes fitness trackers, health and wellness coaching, and tools that help individuals monitor and improve their health and well-being.
Online Doctor Consultations: This market includes telemedicine and other digital tools that allow patients to consult with doctors remotely.
Digital Treatment & Care: This market includes digital tools that are used to diagnose, treat, and manage medical conditions. It includes the Connected Biosensors and Digital Care Management markets.

Additional Information:

The growth of the Digital Health market is driven by factors such as increasing smartphone penetration, improved internet connectivity, and the growing need to curb healthcare costs. The market is also supported by government initiatives to spread digitalization across the healthcare sector. Key players in the market are introducing advanced applications to enhance the user experience and integrate with other digital platforms. The COVID-19 pandemic has accelerated the adoption of digital health solutions, particularly in the Online Doctor Consultations market.

Digital fitness and well-being
Fitness trackers
Connected Biosensors
Digital care management
Online pharmacies
Online doctor consultations
Health and wellness coaching
Digital treatment and care

Smart clothing
Smart shoes
Smart eyewear

The Digital Health market in Germany is experiencing significant growth and evolution, driven by various factors shaping consumer preferences and market dynamics.

Customer preferences: Consumers in Germany are increasingly seeking convenient and accessible healthcare solutions, leading to a growing demand for digital fitness and well-being services, online doctor consultations, and digital treatment and care options. The preference for personalized and proactive healthcare solutions is driving the adoption of digital health technologies among the population.

Trends in the market: In Germany, there is a noticeable trend towards the integration of digital health tools and platforms into traditional healthcare systems. This integration is aimed at improving efficiency, enhancing patient outcomes, and reducing healthcare costs. The market is witnessing a rise in telemedicine services, wearable devices, health apps, and remote monitoring solutions, catering to the evolving needs of tech-savvy consumers.

Local special circumstances: Germany has a well-established healthcare system with a strong focus on quality care and patient safety. The country also has a high level of digital infrastructure and internet penetration, which facilitates the widespread adoption of digital health solutions. Additionally, the regulatory environment in Germany is supportive of digital health innovations, providing a conducive market landscape for companies operating in the sector.

Underlying macroeconomic factors: The increasing healthcare expenditure in Germany, coupled with the aging population and rising chronic disease burden, is driving the demand for innovative healthcare solutions. Digital health technologies offer cost-effective and scalable options to address these healthcare challenges, making them attractive for both consumers and healthcare providers. Moreover, the COVID-19 pandemic has accelerated the adoption of digital health services in Germany, highlighting the importance of remote healthcare delivery and virtual care options.

Data coverage:

The data encompasses B2C enterprises. Figures are based on revenues and user data of relevant mobile applications and consumer electronics companies.

Modeling approach / Market size:

Market sizes are determined through a combined top-down and bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of key players, industry reports, third-party reports, and survey results from primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, population, internet penetration, smartphone penetration, consumer spending, and healthcare spending. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war is considered at a country-specific level.

This report presents a comprehensive analysis and additional information on the Digital market, in a PDF format.

Over 1.3 billion people will use digital health in 2024. This includes using fitness trackers and smartwatches, online doctor consultations, or any other digital treatment and care use. The utilization of digital health, particularly telemedicine, increased significantly during the COVID-19 pandemic as alternatives to physical appointments were required. Wearables such as smartwatches have been popular for some years, and still undergo steady growth. The digital health market was worth around 172 billion U.S. dollars in 2024, with a forecast for future growth.