Digital Health - Brazil | Statista Market Forecast

The Digital Health market in Brazil is expected to achieve a revenue of US$3.17bn by 2024.
This projection indicates an annual growth rate (CAGR 2024-2029) of 9.25%, resulting in a market volume of US$4.94bn by 2029.
The average revenue per user (ARPU) is anticipated to reach US$59.35.
In comparison to other countries, United States is projected to generate the highest revenue in the Digital Health market, amounting to US$47.12bn in 2024.
Among the various markets, Digital Treatment & Care is set to emerge as the largest market in Brazil, with a total revenue value of US$1.79bn in 2024.
Brazil's digital health market is rapidly expanding, with a strong focus on telemedicine and remote patient monitoring.

Definition:

The Digital Health market refers to the use of technology to improve health and healthcare delivery. It includes the Digital Fitness & Well-Being, Online Doctor Consultations, and Digital Treatment & Care markets.

Structure:

The Digital Health market is divided into three markets:

Digital Fitness & Well-Being: This market includes fitness trackers, health and wellness coaching, and tools that help individuals monitor and improve their health and well-being.
Online Doctor Consultations: This market includes telemedicine and other digital tools that allow patients to consult with doctors remotely.
Digital Treatment & Care: This market includes digital tools that are used to diagnose, treat, and manage medical conditions. It includes the Connected Biosensors and Digital Care Management markets.

Additional Information:

The growth of the Digital Health market is driven by factors such as increasing smartphone penetration, improved internet connectivity, and the growing need to curb healthcare costs. The market is also supported by government initiatives to spread digitalization across the healthcare sector. Key players in the market are introducing advanced applications to enhance the user experience and integrate with other digital platforms. The COVID-19 pandemic has accelerated the adoption of digital health solutions, particularly in the Online Doctor Consultations market.

Digital fitness and well-being
Fitness trackers
Connected Biosensors
Digital care management
Online pharmacies
Online doctor consultations
Health and wellness coaching
Digital treatment and care

Smart clothing
Smart shoes
Smart eyewear

The Digital Health market in Brazil is experiencing significant growth and transformation, driven by various factors shaping the healthcare landscape in the country.

Customer preferences: Customers in Brazil are increasingly seeking convenient and accessible healthcare solutions, leading to a rise in demand for digital fitness and well-being platforms, online doctor consultation services, and digital treatment and care options. The convenience of accessing healthcare services from the comfort of their homes is particularly appealing to tech-savvy Brazilians.

Trends in the market: In Brazil, the Digital Health market is witnessing a surge in the adoption of wearable devices and fitness apps to monitor health metrics and track fitness goals. Online doctor consultation services are becoming more popular, especially in rural areas where access to healthcare facilities may be limited. Additionally, digital treatment and care platforms are gaining traction as they offer personalized healthcare solutions and remote monitoring capabilities.

Local special circumstances: Brazil's vast geographical size and regional disparities in healthcare access are driving the adoption of digital health solutions across the country. The Brazilian government has also been supportive of initiatives to promote telemedicine and digital healthcare services, further fueling the growth of the market. Moreover, the increasing smartphone penetration rate in Brazil is facilitating the widespread use of digital health tools among the population.

Underlying macroeconomic factors: The growing middle-class population in Brazil, coupled with rising healthcare expenditures, is contributing to the expansion of the Digital Health market. Additionally, the COVID-19 pandemic has accelerated the digital transformation of the healthcare sector in Brazil, leading to a greater acceptance of telehealth solutions among both patients and healthcare providers. As the market continues to evolve, partnerships between technology companies and healthcare providers are likely to drive innovation and enhance the quality of digital health services in Brazil.

Data coverage:

The data encompasses B2C enterprises. Figures are based on revenues and user data of relevant mobile applications and consumer electronics companies.

Modeling approach / Market size:

Market sizes are determined through a combined top-down and bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of key players, industry reports, third-party reports, and survey results from primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, population, internet penetration, smartphone penetration, consumer spending, and healthcare spending. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war is considered at a country-specific level.

This report presents a comprehensive analysis and additional information on the Digital market, in a PDF format.

Over 1.3 billion people will use digital health in 2024. This includes using fitness trackers and smartwatches, online doctor consultations, or any other digital treatment and care use. The utilization of digital health, particularly telemedicine, increased significantly during the COVID-19 pandemic as alternatives to physical appointments were required. Wearables such as smartwatches have been popular for some years, and still undergo steady growth. The digital health market was worth around 172 billion U.S. dollars in 2024, with a forecast for future growth.