Digital Health - Japan | Statista Market Forecast

The Digital Health market in Japan is predicted to achieve a revenue of US$8.29bn in 2024.
This will be followed by an annual growth rate of 8.83% (CAGR 2024-2029), resulting in a projected market volume of US$12.65bn by 2029.
The average revenue per user (ARPU) is expected to reach US$153.40.
In comparison to other countries, United States is anticipated to generate the highest revenue, reaching US$47.12bn in 2024.
The Digital Treatment & Care market is expected to dominate the market, with a total revenue value of US$5.76bn in 2024.
Japan's digital health market is thriving, with a strong focus on telehealth and wearables to improve healthcare accessibility and monitor patients remotely.

Definition:

The Digital Health market refers to the use of technology to improve health and healthcare delivery. It includes the Digital Fitness & Well-Being, Online Doctor Consultations, and Digital Treatment & Care markets.

Structure:

The Digital Health market is divided into three markets:

Digital Fitness & Well-Being: This market includes fitness trackers, health and wellness coaching, and tools that help individuals monitor and improve their health and well-being.
Online Doctor Consultations: This market includes telemedicine and other digital tools that allow patients to consult with doctors remotely.
Digital Treatment & Care: This market includes digital tools that are used to diagnose, treat, and manage medical conditions. It includes the Connected Biosensors and Digital Care Management markets.

Additional Information:

The growth of the Digital Health market is driven by factors such as increasing smartphone penetration, improved internet connectivity, and the growing need to curb healthcare costs. The market is also supported by government initiatives to spread digitalization across the healthcare sector. Key players in the market are introducing advanced applications to enhance the user experience and integrate with other digital platforms. The COVID-19 pandemic has accelerated the adoption of digital health solutions, particularly in the Online Doctor Consultations market.

Digital fitness and well-being
Fitness trackers
Connected Biosensors
Digital care management
Online pharmacies
Online doctor consultations
Health and wellness coaching
Digital treatment and care

Smart clothing
Smart shoes
Smart eyewear

The Digital Health market in Japan is experiencing significant growth and evolution, driven by various factors shaping the industry landscape.

Customer preferences: Customers in Japan are increasingly seeking convenient and efficient healthcare solutions, leading to a rise in demand for digital health services. With a tech-savvy population that values innovation and convenience, there is a growing preference for online doctor consultations, digital fitness and well-being platforms, and digital treatment and care services.

Trends in the market: In Japan, there is a noticeable trend towards preventive healthcare, with more individuals turning to digital fitness and well-being apps to proactively manage their health. Online doctor consultations are also gaining popularity, particularly in rural areas where access to healthcare facilities may be limited. Moreover, digital treatment and care services are seeing advancements in remote monitoring technologies, personalized treatment plans, and telemedicine solutions.

Local special circumstances: Japan's aging population and high life expectancy rate are driving the demand for digital health solutions that cater to the healthcare needs of elderly individuals. As the country faces healthcare challenges associated with an aging demographic, digital health technologies offer opportunities to improve access to care, enhance monitoring of chronic conditions, and promote overall well-being among the elderly population.

Underlying macroeconomic factors: The Japanese government's initiatives to promote digitalization in healthcare, coupled with favorable regulatory policies, are creating a conducive environment for the growth of the digital health market. Additionally, the increasing adoption of digital technologies in various industries and the rising healthcare expenditure in Japan are further fueling the expansion of digital health services in the country.

Data coverage:

The data encompasses B2C enterprises. Figures are based on revenues and user data of relevant mobile applications and consumer electronics companies.

Modeling approach / Market size:

Market sizes are determined through a combined top-down and bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of key players, industry reports, third-party reports, and survey results from primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, population, internet penetration, smartphone penetration, consumer spending, and healthcare spending. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war is considered at a country-specific level.

This report presents a comprehensive analysis and additional information on the Digital market, in a PDF format.

Over 1.3 billion people will use digital health in 2024. This includes using fitness trackers and smartwatches, online doctor consultations, or any other digital treatment and care use. The utilization of digital health, particularly telemedicine, increased significantly during the COVID-19 pandemic as alternatives to physical appointments were required. Wearables such as smartwatches have been popular for some years, and still undergo steady growth. The digital health market was worth around 172 billion U.S. dollars in 2024, with a forecast for future growth.