Digital Fitness & Well-Being - Australia

The Digital Fitness & Well-Being market in Australia is projected to achieve a revenue of AUD US$781.90m by 2024.
This revenue is expected to experience an annual growth rate (CAGR 2024-2029) of 6.00%, leading to a projected market volume of AUD US$1.05bn by 2029.
The user penetration rate is forecasted to be 47.64% in 2024 and is projected to reach 56.27% by 2029.
The average revenue per user (ARPU) is estimated to be AUD US$61.47.
When compared globally, United States is anticipated to generate the highest revenue in the Digital Fitness & Well-Being market, with an expected revenue of CNY US$14.82bn in 2024.
Australia's digital fitness and well-being market is booming, with a surge in demand for virtual fitness classes and online wellness programs.

Definition:

The Digital Fitness & Well-Being market includes the Fitness Trackers and Health & Wellness Coaching markets. The Fitness Trackers market covers devices that are explicitly intended for fitness and motion tracking. The Health & Wellness Coaching market includes fitness apps for detecting/tracking/analyzing and sharing vitality and fitness achievements. It also covers nutrition and diet apps, which help users analyze their nutrition behaviors and keep a record of their eating patterns with the purpose of improving their health.

Structure:

The Digital Fitness & Well-Being market consists of two product categories: fitness trackers, such as smartwatches, smart scales, and activity trackers; and health and wellness coaching, which includes fitness apps for detecting/tracking/analyzing and sharing vitality and fitness achievements, as well as nutrition and diet apps.

Additional Information:

The market data comprises revenue, average revenue per user, users, and user penetration rates.

The data only reflects B2C revenues; B2B and C2C revenues are not covered.

Smartwatches
Fitness/activity tracking wristwear
Smart scales
Fitness apps that track fitness achievements
Nutrition apps (e.g., calorie counters)
Meditation apps
Mindfulness apps

Smart clothing
Smart shoes
Smart eyewear
Health tracking apps
Parameter-specific biosensors that measure blood pressure, temperature, blood glucose, etc.
Apps that focus on specific physical diseases

The Digital Fitness & Well-Being market in Australia has been experiencing significant growth and development in recent years.

Customer preferences: Consumers in Australia are increasingly turning to digital fitness and well-being solutions due to the convenience and accessibility they offer. The ability to access online doctor consultations and digital treatment and care services from the comfort of their own homes is particularly appealing to busy individuals looking to prioritize their health and well-being.

Trends in the market: One key trend in the Australian market is the integration of technology into traditional fitness and healthcare services. This includes the rise of wearable fitness trackers, virtual fitness classes, and telemedicine platforms. These innovations are not only driving market growth but also changing the way Australians approach their fitness and healthcare routines.

Local special circumstances: Australia's vast geography and dispersed population have contributed to the adoption of digital fitness and well-being solutions. In remote areas where access to traditional healthcare services may be limited, online doctor consultations and digital treatment options provide a valuable alternative. Additionally, the tech-savvy nature of the Australian population has created a receptive market for digital health solutions.

Underlying macroeconomic factors: The growing focus on preventive healthcare and overall wellness in Australia has created a favorable environment for the expansion of the digital fitness and well-being market. Government initiatives promoting healthy living and increased awareness of the importance of mental health are driving demand for digital solutions that support holistic well-being. Additionally, the rise of chronic diseases and an aging population are further fueling the need for convenient and efficient healthcare services, leading to the growth of the digital health sector in Australia.

Data coverage:

The data encompasses B2C enterprises. Figures are based on revenues and user data of relevant mobile applications and consumer electronics companies.

Modeling approach / Market size:

Market sizes are determined through a combined top-down and bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of key players, industry reports, third-party reports, and survey results from primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, population, internet penetration, smartphone penetration, consumer spending, and healthcare spending. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war is considered at a country-specific level.

This report presents a comprehensive analysis and additional information on the Digital market, in a PDF format.