Digital Fitness & Well-Being - Denmark

The Digital Fitness & Well-Being market in Denmark is expected to achieve a revenue of US$211.80m in 2024.
It is projected to display a compound annual growth rate (CAGR 2024-2029) of 6.85%, leading to a market volume of US$295.00m by 2029.
The user penetration rate is anticipated to reach 71.04% in 2024 and is predicted to increase to 86.97% by 2029.
The average revenue per user (ARPU) is estimated to be US$50.19.
When compared globally, United States is projected to generate the highest revenue of US$14.82bn in 2024.
Denmark's digital fitness and well-being market is thriving, with a strong emphasis on innovative technologies and a health-conscious population.

Definition:

The Digital Fitness & Well-Being market includes the Fitness Trackers and Health & Wellness Coaching markets. The Fitness Trackers market covers devices that are explicitly intended for fitness and motion tracking. The Health & Wellness Coaching market includes fitness apps for detecting/tracking/analyzing and sharing vitality and fitness achievements. It also covers nutrition and diet apps, which help users analyze their nutrition behaviors and keep a record of their eating patterns with the purpose of improving their health.

Structure:

The Digital Fitness & Well-Being market consists of two product categories: fitness trackers, such as smartwatches, smart scales, and activity trackers; and health and wellness coaching, which includes fitness apps for detecting/tracking/analyzing and sharing vitality and fitness achievements, as well as nutrition and diet apps.

Additional Information:

The market data comprises revenue, average revenue per user, users, and user penetration rates.

The data only reflects B2C revenues; B2B and C2C revenues are not covered.

Smartwatches
Fitness/activity tracking wristwear
Smart scales
Fitness apps that track fitness achievements
Nutrition apps (e.g., calorie counters)
Meditation apps
Mindfulness apps

Smart clothing
Smart shoes
Smart eyewear
Health tracking apps
Parameter-specific biosensors that measure blood pressure, temperature, blood glucose, etc.
Apps that focus on specific physical diseases

The Digital Fitness & Well-Being market in Denmark is experiencing significant growth and innovation, driven by various factors shaping the industry landscape.

Customer preferences: In Denmark, customers are increasingly seeking convenient and personalized digital solutions for fitness, well-being, and healthcare. The demand for online doctor consultations and digital treatment options is on the rise as consumers prioritize accessibility and efficiency in managing their health. Additionally, the emphasis on holistic well-being and preventive healthcare practices is driving the adoption of digital fitness platforms that offer a range of wellness services.

Trends in the market: One prominent trend in the Digital Fitness & Well-Being market in Denmark is the integration of advanced technologies such as AI, wearables, and data analytics to enhance the overall user experience and outcomes. Virtual fitness classes, personalized wellness plans, and remote monitoring tools are becoming more prevalent, catering to the evolving needs of tech-savvy consumers. Moreover, there is a growing trend towards gamification and social interaction features in digital fitness apps to boost engagement and motivation among users.

Local special circumstances: Denmark's strong digital infrastructure, high internet penetration rate, and tech-savvy population create a conducive environment for the growth of the Digital Fitness & Well-Being market. The country's focus on innovation and sustainability aligns well with the development of digital health solutions that promote overall well-being and environmental consciousness. Additionally, Denmark's healthcare system prioritizes preventive care and patient empowerment, making it receptive to digital tools that support proactive health management.

Underlying macroeconomic factors: The robust economy and high disposable income levels in Denmark support consumer spending on digital fitness, well-being, and healthcare services. The government's initiatives to promote digitalization in the healthcare sector, coupled with favorable regulatory frameworks, encourage investment and entrepreneurship in the Digital Fitness & Well-Being market. Furthermore, the increasing awareness of the importance of mental health and work-life balance drives the demand for digital solutions that cater to holistic well-being needs.

Data coverage:

The data encompasses B2C enterprises. Figures are based on revenues and user data of relevant mobile applications and consumer electronics companies.

Modeling approach / Market size:

Market sizes are determined through a combined top-down and bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of key players, industry reports, third-party reports, and survey results from primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, population, internet penetration, smartphone penetration, consumer spending, and healthcare spending. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war is considered at a country-specific level.

This report presents a comprehensive analysis and additional information on the Digital market, in a PDF format.