eServices

Revenue in the eServices market is projected to reach US$1.80bn in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 2.92%, resulting in a projected market volume of US$2.02bn by 2028.
The Online Education market is expected to show a revenue growth of 10.9% in 2025.0.
The Online Gambling market has a projected market volume of US$1.16bn in 2024.
In global comparison, most revenue will be generated United States (US$149.40bn in 2024).
The average revenue per user (ARPU) in the Online Gambling market is projected to amount to US$1.44k in 2024.
In the Event Tickets market, the number of users is expected to amount to 2.0m users by 2028.
User penetration in the Event Tickets market will be at 34.1% in 2024.

Definition:

eServices refer to the delivery of services through electronic means, typically via the internet. eServices offer the convenience of conducting transactions and accessing information online and have become increasingly popular in recent years due to the growth of internet accessibility and the increasing use of digital devices. The eServices market continues to expand as consumers seek efficient and convenient ways to access and purchase various services.

The definition of eServices does not include media content acquired online (see: Digital Media) or the online sale of physical goods (see: eCommerce). Furthermore, no business-to-business segments are included, and neither are revenues from software downloads and services, or price/product comparison site commission fees.

Structure:

eServices includes the event ticketing market, which covers the sale of tickets for sporting events, music concerts, and cinema showings. The dating services market includes online dating platforms, matchmaking services, and casual dating sites. The online education market encompasses the provision of university education, online learning platforms, and professional certification programs. Lastly, the online gambling market which covers online sports betting, online casinos, and online lotteries.

Additional Information

Data includes revenue figures in Gross Merchandise Value (GMV), Users, average revenue per user (ARPU), and user penetration rate. User and revenue figures represent B2C services.

Online booked and digitally issued event tickets for sports events, music events, and cinemas such as Ticketmaster, StubHub, or CTS eventim
Online dating services, including matchmaking, online dating, and casual datings such as Tinder, Bumble, or Badoo
Online Education, including universities, platforms and professional certificates such as Udem, Coursera, or EdX

Offline booking by telephone or through agencies
Online ticket reservations without direct checkout process

The eServices market in Denmark has been experiencing significant growth in recent years.

Customer preferences: Denmark has a highly digitalized population, with a large percentage of the population using the internet on a regular basis. This has led to a strong demand for eServices, as customers increasingly prefer to access services online rather than through traditional channels. Convenience and time-saving are key factors driving this preference, as customers can access eServices from the comfort of their own homes or on the go, without the need to visit physical locations or wait in line.

Trends in the market: One of the key trends in the eServices market in Denmark is the increasing adoption of mobile devices for accessing services. With the widespread availability of smartphones and tablets, customers are now able to access eServices anytime, anywhere. This has led to a surge in mobile app development, as businesses strive to provide a seamless and user-friendly experience for their customers. Mobile payment solutions have also gained popularity, allowing customers to make payments for eServices directly from their mobile devices. Another trend in the eServices market is the growing focus on personalization and customization. Customers now expect eServices to be tailored to their individual needs and preferences. This has led to the development of advanced data analytics and artificial intelligence technologies, which enable businesses to collect and analyze customer data in order to provide personalized recommendations and services.

Local special circumstances: Denmark has a strong culture of trust and transparency, which has played a significant role in the development of the eServices market. Customers feel confident in using eServices, as they trust that their personal information will be handled securely and that their privacy will be protected. This has created a favorable environment for businesses to innovate and develop new eServices.

Underlying macroeconomic factors: Denmark has a highly developed economy with a high standard of living. The country has a strong focus on innovation and technology, which has contributed to the growth of the eServices market. The government has also played a proactive role in promoting the adoption of eServices, by providing incentives and support for businesses to digitize their services. In conclusion, the eServices market in Denmark is thriving due to customer preferences for convenience and time-saving, the increasing adoption of mobile devices, the focus on personalization and customization, the culture of trust and transparency, and the underlying macroeconomic factors. As the market continues to evolve, businesses will need to stay ahead of the trends and continue to innovate in order to meet the changing needs and expectations of customers.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.

This report presents a comprehensive analysis and additional information on the Digital market, in a PDF format.