Digital Treatment & Care - Canada

The revenue in Canada's Digital Treatment & Care market is projected to reach US$2.23bn in 2024.
This is expected to show an annual growth rate (CAGR 2024-2029) of 8.86%, resulting in a projected market volume of US$3.40bn by 2029.
The user penetration is estimated to be 30.38% in 2024 and is expected to increase to 37.09% by 2029.
The average revenue per user (ARPU) is anticipated to be US$187.40.
In global comparison, United States is projected to generate the highest revenue in the Digital Treatment & Care market, amounting to US$29.91bn in 2024.
Canada's Digital Treatment & Care market is witnessing a surge in telemedicine adoption, enabling patients to access healthcare services remotely and improving overall healthcare accessibility.

Definition:

The Digital Treatment & Care market includes devices and apps that help users monitor and analyze lifestyle-related aspects and improve their overall health. It includes user and revenue trends for four categories: digital care management, connected Biosensors, and online pharmacies.

Structure:

The Digital Treatment & Care market is divided into four markets:

Connected Biosensors: Biosensors that collect information on a variety of health parameters and vital signs of an individual (blood pressure, temperature, blood glucose, weight) by reading or measuring this data and transmitting it via electrical signals.

Digital Care Management: Various apps that help users monitor/detect/analyze physical health conditions. Contraception and fertility apps provide users with guidelines on self-care, family planning, and birth control, raise their awareness, and offer monitoring functions. Medication checker apps provide users with useful dosage intake guidelines, drug interaction information, and personal medication records.

Online Pharmacies: Over-the-counter medicine that can be purchased without a medical prescription through online sales channels. The market comprises analgesics, cold and cough medication, digestives and intestinal remedies, skin treatment products, and vitamins and minerals.

Digital Therapeutics (DTx): Software-based therapeutic interventions that deliver evidence-based therapeutic content to patients to prevent, manage, or treat a medical condition. DTx can be used to treat a wide range of conditions, including chronic diseases, mental health disorders, and substance use disorders.

Additional Information:

The digital care management user base includes paying and non-paying customers. The revenue figures only include revenues generated from paid apps offering premium options and from in-app purchases; revenues from app downloads and advertising are not included. The data only reflects B2C revenues; B2B and C2C revenues are not covered.

Contraception and fertility apps
Medication checker apps
Smart blood pressure meters
Smart thermometers
Smart glucose meters
Natural and synthetic agents
Analgesics (e.g., aspirin, paracetamol)
Cough and cold remedies (e.g., Vicks VapoRub)
Vitamins and minerals
Skin treatment products
Care phones/social alarms

Health tracking devices
Fitness apps
Sleeping apps
Mood improvement apps
Health tracking apps
Fitness wearables
Fitness apps
Motion trackers

The Digital Treatment & Care market in Canada is experiencing significant growth and development, driven by various factors shaping the healthcare landscape in the country.

Customer preferences: In Canada, there is a growing trend towards digital health solutions, with consumers increasingly seeking convenient and accessible ways to manage their health and wellness. The demand for digital treatment and care services such as contraception/fertility apps, medication checker apps, online pharmacies, and smart health monitoring devices is on the rise as Canadians look for ways to take control of their healthcare journey.

Trends in the market: One notable trend in the Canadian market is the increasing adoption of smart health monitoring devices such as smart thermometers, smart blood glucose meters, and smart blood pressure meters. These devices offer users the ability to track and monitor their vital signs in real-time, providing valuable insights into their health status. Additionally, the popularity of social alarms for the elderly population is also on the rise, providing a sense of security and support for seniors living independently.

Local special circumstances: Canada's vast geographic landscape and dispersed population present unique challenges in delivering healthcare services to remote and rural areas. Digital treatment and care solutions play a crucial role in bridging this gap by providing virtual access to healthcare professionals and resources. The country's aging population and increasing prevalence of chronic diseases further drive the demand for digital health solutions that offer convenience and efficiency in managing health conditions.

Underlying macroeconomic factors: The Canadian government's focus on healthcare innovation and digital health initiatives, coupled with increasing investments in the healthcare sector, create a conducive environment for the growth of the Digital Treatment & Care market. Moreover, the shift towards value-based care and patient-centered healthcare models incentivizes the adoption of digital solutions that improve outcomes and enhance the patient experience. Overall, the combination of evolving consumer preferences, technological advancements, and supportive healthcare policies positions Canada as a key market for digital treatment and care solutions.

Data coverage:

The data encompasses B2C enterprises. Figures are based on revenues and user data of relevant mobile applications and consumer electronics companies.

Modeling approach / Market size:

Market sizes are determined through a combined top-down and bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of key players, industry reports, third-party reports, and survey results from primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, population, internet penetration, smartphone penetration, consumer spending, and healthcare spending. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war is considered at a country-specific level.

This report presents a comprehensive analysis and additional information on the Digital market, in a PDF format.