Digital Treatment & Care - Japan | Statista Market Forecast

The Digital Treatment & Care market in Japan is predicted to attain a revenue of ¥US$5.76bn by 2024.
This revenue is projected to grow at an annual rate of 10.21% (CAGR 2024-2029), resulting in a market volume of ¥US$9.36bn by 2029.
The user penetration rate is expected to be 26.96% in 2024 and is anticipated to reach 33.11% by 2029.
The average revenue per user (ARPU) is estimated to be ¥US$174.10.
In comparison to other countries, United States is expected to generate the highest revenue, amounting to US$29.91bn in 2024.
Japan is leading the way in digital treatment and care, with innovative technologies and a strong focus on patient-centric solutions.

Definition:

The Digital Treatment & Care market includes devices and apps that help users monitor and analyze lifestyle-related aspects and improve their overall health. It includes user and revenue trends for four categories: digital care management, connected Biosensors, and online pharmacies.

Structure:

The Digital Treatment & Care market is divided into four markets:

Connected Biosensors: Biosensors that collect information on a variety of health parameters and vital signs of an individual (blood pressure, temperature, blood glucose, weight) by reading or measuring this data and transmitting it via electrical signals.

Digital Care Management: Various apps that help users monitor/detect/analyze physical health conditions. Contraception and fertility apps provide users with guidelines on self-care, family planning, and birth control, raise their awareness, and offer monitoring functions. Medication checker apps provide users with useful dosage intake guidelines, drug interaction information, and personal medication records.

Online Pharmacies: Over-the-counter medicine that can be purchased without a medical prescription through online sales channels. The market comprises analgesics, cold and cough medication, digestives and intestinal remedies, skin treatment products, and vitamins and minerals.

Digital Therapeutics (DTx): Software-based therapeutic interventions that deliver evidence-based therapeutic content to patients to prevent, manage, or treat a medical condition. DTx can be used to treat a wide range of conditions, including chronic diseases, mental health disorders, and substance use disorders.

Additional Information:

The digital care management user base includes paying and non-paying customers. The revenue figures only include revenues generated from paid apps offering premium options and from in-app purchases; revenues from app downloads and advertising are not included. The data only reflects B2C revenues; B2B and C2C revenues are not covered.

Contraception and fertility apps
Medication checker apps
Smart blood pressure meters
Smart thermometers
Smart glucose meters
Natural and synthetic agents
Analgesics (e.g., aspirin, paracetamol)
Cough and cold remedies (e.g., Vicks VapoRub)
Vitamins and minerals
Skin treatment products
Care phones/social alarms

Health tracking devices
Fitness apps
Sleeping apps
Mood improvement apps
Health tracking apps
Fitness wearables
Fitness apps
Motion trackers

The Digital Treatment & Care market in Japan is experiencing rapid growth and innovation, driven by the increasing adoption of digital health solutions and the rising demand for convenient and efficient healthcare services.

Customer preferences: Japanese consumers are increasingly turning to digital treatment and care solutions for their healthcare needs, seeking convenience, accessibility, and personalized services. With a tech-savvy population that values efficiency and quality, there is a growing preference for digital platforms that offer easy access to healthcare information, medication management tools, and remote monitoring devices.

Trends in the market: In Japan, there is a notable trend towards the use of smart health devices such as smart thermometers, blood glucose meters, and blood pressure monitors. These devices allow users to track their health metrics in real-time and share the data with healthcare providers for remote monitoring and timely interventions. Additionally, the market for digital therapeutics is expanding in Japan, with a focus on leveraging technology to deliver evidence-based interventions for chronic conditions such as diabetes, hypertension, and mental health disorders.

Local special circumstances: One of the key factors driving the growth of the Digital Treatment & Care market in Japan is the aging population and the increasing burden of chronic diseases. As the country grapples with an aging demographic and rising healthcare costs, there is a growing need for innovative solutions that can improve healthcare outcomes, reduce hospitalizations, and enhance the overall quality of care. Digital treatment and care technologies offer a promising avenue for addressing these challenges by empowering patients to take control of their health and enabling healthcare providers to deliver more efficient and personalized care.

Underlying macroeconomic factors: From a macroeconomic perspective, Japan's strong focus on technology and innovation, coupled with its advanced healthcare infrastructure, creates a conducive environment for the growth of the Digital Treatment & Care market. Government initiatives to promote digital health technologies, along with increasing investments in healthcare IT, are further fueling the expansion of the market. Moreover, the COVID-19 pandemic has accelerated the adoption of telehealth and remote monitoring solutions in Japan, driving the demand for digital treatment and care services across the country.

Data coverage:

The data encompasses B2C enterprises. Figures are based on revenues and user data of relevant mobile applications and consumer electronics companies.

Modeling approach / Market size:

Market sizes are determined through a combined top-down and bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of key players, industry reports, third-party reports, and survey results from primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, population, internet penetration, smartphone penetration, consumer spending, and healthcare spending. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war is considered at a country-specific level.

This report presents a comprehensive analysis and additional information on the Digital market, in a PDF format.