Digital Treatment & Care - Europe

The Digital Treatment & Care market in Europe is projected to reach a revenue of US$20.63bn by 2024.
This market is expected to show an annual growth rate of (CAGR 2024-2029) of 11.12%, resulting in a projected market volume of US$34.94bn by 2029.
The user penetration in Europe is forecasted to be 22.65% in 2024 and is expected to increase to 32.41% by 2029.
The average revenue per user (ARPU) is estimated to be US$107.90.
In global comparison, United States is expected to generate the highest revenue in the Digital Treatment & Care market, amounting to US$29.91bn in 2024.
In Germany, the digital treatment and care market is thriving with the integration of telemedicine and electronic health records.

Definition:

The Digital Treatment & Care market includes devices and apps that help users monitor and analyze lifestyle-related aspects and improve their overall health. It includes user and revenue trends for four categories: digital care management, connected Biosensors, and online pharmacies.

Structure:

The Digital Treatment & Care market is divided into four markets:

Connected Biosensors: Biosensors that collect information on a variety of health parameters and vital signs of an individual (blood pressure, temperature, blood glucose, weight) by reading or measuring this data and transmitting it via electrical signals.

Digital Care Management: Various apps that help users monitor/detect/analyze physical health conditions. Contraception and fertility apps provide users with guidelines on self-care, family planning, and birth control, raise their awareness, and offer monitoring functions. Medication checker apps provide users with useful dosage intake guidelines, drug interaction information, and personal medication records.

Online Pharmacies: Over-the-counter medicine that can be purchased without a medical prescription through online sales channels. The market comprises analgesics, cold and cough medication, digestives and intestinal remedies, skin treatment products, and vitamins and minerals.

Digital Therapeutics (DTx): Software-based therapeutic interventions that deliver evidence-based therapeutic content to patients to prevent, manage, or treat a medical condition. DTx can be used to treat a wide range of conditions, including chronic diseases, mental health disorders, and substance use disorders.

Additional Information:

The digital care management user base includes paying and non-paying customers. The revenue figures only include revenues generated from paid apps offering premium options and from in-app purchases; revenues from app downloads and advertising are not included. The data only reflects B2C revenues; B2B and C2C revenues are not covered.

Contraception and fertility apps
Medication checker apps
Smart blood pressure meters
Smart thermometers
Smart glucose meters
Natural and synthetic agents
Analgesics (e.g., aspirin, paracetamol)
Cough and cold remedies (e.g., Vicks VapoRub)
Vitamins and minerals
Skin treatment products
Care phones/social alarms

Health tracking devices
Fitness apps
Sleeping apps
Mood improvement apps
Health tracking apps
Fitness wearables
Fitness apps
Motion trackers

The Digital Treatment & Care market in Europe is experiencing significant growth and development, driven by various factors such as technological advancements, increasing awareness about healthcare, and the rising adoption of digital solutions in the region.

Customer preferences: Customers in Europe are increasingly turning to digital treatment and care solutions due to their convenience, accessibility, and effectiveness. There is a growing preference for digital therapeutics and healthcare apps that offer personalized treatment plans and remote monitoring options. Additionally, the ease of access to online pharmacies and medication checker apps is appealing to consumers looking for quick and reliable healthcare information.

Trends in the market: In countries like Germany, there is a rising trend in the use of smart thermometers and blood glucose meters, especially among individuals managing chronic conditions such as diabetes. These devices provide real-time data and insights that help patients and healthcare providers make informed decisions about treatment and care. Furthermore, the popularity of contraception/fertility apps is on the rise in countries like France and the UK, as more people seek convenient and discreet ways to track their reproductive health.

Local special circumstances: In the UK, the National Health Service (NHS) plays a significant role in shaping the digital treatment and care market. The integration of digital health solutions into the NHS framework has led to increased adoption of telehealth services and remote monitoring tools. Additionally, regulatory frameworks and data privacy laws in countries like Sweden and Norway are influencing the development and adoption of digital healthcare technologies in the region.

Underlying macroeconomic factors: The growing healthcare expenditure and investments in digital health infrastructure across Europe are driving the expansion of the Digital Treatment & Care market. Government initiatives to promote digital innovation in healthcare, coupled with an aging population and the increasing prevalence of chronic diseases, are creating opportunities for companies operating in this sector. Moreover, the COVID-19 pandemic has accelerated the adoption of digital treatment and care solutions as healthcare systems look for ways to deliver services remotely and efficiently.

Data coverage:

The data encompasses B2C enterprises. Figures are based on revenues and user data of relevant mobile applications and consumer electronics companies.

Modeling approach / Market size:

Market sizes are determined through a combined top-down and bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of key players, industry reports, third-party reports, and survey results from primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, population, internet penetration, smartphone penetration, consumer spending, and healthcare spending. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war is considered at a country-specific level.

This report presents a comprehensive analysis and additional information on the Digital market, in a PDF format.