Digital Treatment & Care - Norway

The Digital Treatment & Care market in Norway is projected to reach a revenue of US$212.00m in 2024.
It is expected to experience an annual growth rate of 10.36% from 2024 to 2029, resulting in a projected market volume of US$347.10m by 2029.
The user penetration rate is estimated to be 39.56% in 2024 and is expected to increase to 46.97% by 2029.
The average revenue per user (ARPU) is projected to be US$97.20.
In comparison to other countries, United States is forecasted to generate the highest revenue of US$29.91bn in 2024.
Norway's digital health market is thriving, with a strong focus on digital treatment and care solutions for its population.

Definition:

The Digital Treatment & Care market includes devices and apps that help users monitor and analyze lifestyle-related aspects and improve their overall health. It includes user and revenue trends for four categories: digital care management, connected Biosensors, and online pharmacies.

Structure:

The Digital Treatment & Care market is divided into four markets:

Connected Biosensors: Biosensors that collect information on a variety of health parameters and vital signs of an individual (blood pressure, temperature, blood glucose, weight) by reading or measuring this data and transmitting it via electrical signals.

Digital Care Management: Various apps that help users monitor/detect/analyze physical health conditions. Contraception and fertility apps provide users with guidelines on self-care, family planning, and birth control, raise their awareness, and offer monitoring functions. Medication checker apps provide users with useful dosage intake guidelines, drug interaction information, and personal medication records.

Online Pharmacies: Over-the-counter medicine that can be purchased without a medical prescription through online sales channels. The market comprises analgesics, cold and cough medication, digestives and intestinal remedies, skin treatment products, and vitamins and minerals.

Digital Therapeutics (DTx): Software-based therapeutic interventions that deliver evidence-based therapeutic content to patients to prevent, manage, or treat a medical condition. DTx can be used to treat a wide range of conditions, including chronic diseases, mental health disorders, and substance use disorders.

Additional Information:

The digital care management user base includes paying and non-paying customers. The revenue figures only include revenues generated from paid apps offering premium options and from in-app purchases; revenues from app downloads and advertising are not included. The data only reflects B2C revenues; B2B and C2C revenues are not covered.

Contraception and fertility apps
Medication checker apps
Smart blood pressure meters
Smart thermometers
Smart glucose meters
Natural and synthetic agents
Analgesics (e.g., aspirin, paracetamol)
Cough and cold remedies (e.g., Vicks VapoRub)
Vitamins and minerals
Skin treatment products
Care phones/social alarms

Health tracking devices
Fitness apps
Sleeping apps
Mood improvement apps
Health tracking apps
Fitness wearables
Fitness apps
Motion trackers

The Digital Treatment & Care market in Norway is experiencing significant growth and development, driven by various factors that cater to the evolving needs of consumers in the healthcare sector.

Customer preferences: Consumers in Norway are increasingly gravitating towards digital solutions for treatment and care, seeking convenience, accessibility, and personalized healthcare options. The demand for contraception/fertility apps, medication checker apps, online pharmacies, and smart healthcare devices like thermometers, blood glucose meters, and blood pressure meters is on the rise as individuals prioritize self-care and proactive health management.

Trends in the market: In Norway, there is a growing trend towards the use of digital therapeutics for managing chronic conditions and improving overall well-being. Digital treatment solutions are becoming more integrated into traditional healthcare systems, offering remote monitoring, personalized treatment plans, and real-time feedback to patients. The adoption of social alarms for the elderly population is also gaining traction, providing safety and peace of mind for both users and their families.

Local special circumstances: Norway's advanced digital infrastructure, high internet penetration rates, and tech-savvy population create a conducive environment for the growth of the Digital Treatment & Care market. The country's strong focus on innovation and healthcare technology, coupled with a progressive regulatory environment, fosters the development and adoption of digital health solutions. Additionally, the aging population in Norway drives the demand for smart healthcare devices and remote monitoring tools to support independent living and active aging.

Underlying macroeconomic factors: The increasing healthcare expenditure in Norway, coupled with the shift towards value-based care and preventive health measures, propels the demand for digital treatment and care solutions. The government's emphasis on digital health initiatives and e-health services further accelerates the market growth, encouraging investments in telemedicine, health tech startups, and digital therapeutics companies. The rising awareness of the benefits of digital healthcare among both consumers and healthcare providers drives the ongoing transformation of the healthcare landscape in Norway.

Data coverage:

The data encompasses B2C enterprises. Figures are based on revenues and user data of relevant mobile applications and consumer electronics companies.

Modeling approach / Market size:

Market sizes are determined through a combined top-down and bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of key players, industry reports, third-party reports, and survey results from primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, population, internet penetration, smartphone penetration, consumer spending, and healthcare spending. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war is considered at a country-specific level.

This report presents a comprehensive analysis and additional information on the Digital market, in a PDF format.