Digital Treatment & Care - Sweden

The Digital Treatment & Care market in Sweden is anticipated to witness significant growth in the coming years.
According to projections, the market's revenue is expected to reach US$301.70m in 2024.
Furthermore, it is estimated that the market will experience a compound annual growth rate (CAGR) of 11.58% from 2024 to 2029, resulting in a projected market volume of US$521.90m by 2029.
In terms of user penetration, it is predicted that 41.44% of the population will be utilizing digital treatment and care services in 2024.
This figure is expected to rise to 60.46% by 2029, indicating a significant increase in the adoption of these services.
The average revenue per user (ARPU) in the Digital Treatment & Care market is projected to be US$68.22.
This metric provides insights into the average amount of revenue generated per user in the market.
When comparing in Sweden to other countries globally, it is worth noting that United States is expected to generate the highest revenue in the market, with an estimated revenue of US$29.91bn in 2024.
These projections demonstrate the potential for growth and development in the Digital Treatment & Care market in Sweden, making it an important market to watch in the coming years.
In Sweden, the digital treatment and care market is witnessing a surge in telemedicine adoption, with an increasing number of healthcare providers offering remote consultations and monitoring services.

Definition:

The Digital Treatment & Care market includes devices and apps that help users monitor and analyze lifestyle-related aspects and improve their overall health. It includes user and revenue trends for four categories: digital care management, connected Biosensors, and online pharmacies.

Structure:

The Digital Treatment & Care market is divided into four markets:

Connected Biosensors: Biosensors that collect information on a variety of health parameters and vital signs of an individual (blood pressure, temperature, blood glucose, weight) by reading or measuring this data and transmitting it via electrical signals.

Digital Care Management: Various apps that help users monitor/detect/analyze physical health conditions. Contraception and fertility apps provide users with guidelines on self-care, family planning, and birth control, raise their awareness, and offer monitoring functions. Medication checker apps provide users with useful dosage intake guidelines, drug interaction information, and personal medication records.

Online Pharmacies: Over-the-counter medicine that can be purchased without a medical prescription through online sales channels. The market comprises analgesics, cold and cough medication, digestives and intestinal remedies, skin treatment products, and vitamins and minerals.

Digital Therapeutics (DTx): Software-based therapeutic interventions that deliver evidence-based therapeutic content to patients to prevent, manage, or treat a medical condition. DTx can be used to treat a wide range of conditions, including chronic diseases, mental health disorders, and substance use disorders.

Additional Information:

The digital care management user base includes paying and non-paying customers. The revenue figures only include revenues generated from paid apps offering premium options and from in-app purchases; revenues from app downloads and advertising are not included. The data only reflects B2C revenues; B2B and C2C revenues are not covered.

Contraception and fertility apps
Medication checker apps
Smart blood pressure meters
Smart thermometers
Smart glucose meters
Natural and synthetic agents
Analgesics (e.g., aspirin, paracetamol)
Cough and cold remedies (e.g., Vicks VapoRub)
Vitamins and minerals
Skin treatment products
Care phones/social alarms

Health tracking devices
Fitness apps
Sleeping apps
Mood improvement apps
Health tracking apps
Fitness wearables
Fitness apps
Motion trackers

The Digital Treatment & Care market in Sweden is experiencing significant growth and development, driven by various factors shaping the healthcare landscape in the country.

Customer preferences: Swedish consumers are increasingly turning to digital solutions for their treatment and care needs, seeking convenience, accessibility, and personalized healthcare options. The demand for digital contraception/fertility apps, medication checker apps, online pharmacies, and smart healthcare devices is on the rise as individuals prioritize proactive health management.

Trends in the market: In Sweden, there is a growing trend towards the adoption of digital therapeutics and smart healthcare devices, such as smart thermometers, smart blood glucose meters, smart blood pressure meters, and social alarms. These technologies offer users real-time health monitoring, data tracking, and connectivity with healthcare providers, empowering individuals to take control of their well-being.

Local special circumstances: Sweden's strong focus on innovation, digitalization, and healthcare quality plays a significant role in driving the growth of the Digital Treatment & Care market. The country's advanced healthcare infrastructure, tech-savvy population, and supportive regulatory environment create a conducive ecosystem for the development and adoption of digital health solutions.

Underlying macroeconomic factors: The increasing healthcare expenditure, aging population, and the rising burden of chronic diseases in Sweden are key macroeconomic factors fueling the demand for digital treatment and care solutions. As the healthcare system faces challenges such as resource constraints and the need for efficient healthcare delivery, digital technologies offer scalable and cost-effective solutions to meet the evolving healthcare needs of the population.

Data coverage:

The data encompasses B2C enterprises. Figures are based on revenues and user data of relevant mobile applications and consumer electronics companies.

Modeling approach / Market size:

Market sizes are determined through a combined top-down and bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of key players, industry reports, third-party reports, and survey results from primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, population, internet penetration, smartphone penetration, consumer spending, and healthcare spending. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war is considered at a country-specific level.

This report presents a comprehensive analysis and additional information on the Digital market, in a PDF format.