Digital Treatment & Care - United Kingdom

The Digital Treatment & Care market in the United Kingdom is set to reach a projected revenue of US$3.28bn by 2024.
This is expected to grow at an annual rate of 10.12% (CAGR 2024-2029), resulting in a projected market volume of US$5.30bn by 2029.
The user penetration is predicted to be 38.08% in 2024 and is forecasted to increase to 58.04% by 2029.
The average revenue per user (ARPU) is expected to be US$126.60.
In a global comparison, United States is anticipated to generate the highest revenue, amounting to US$29.91bn in 2024.
The United Kingdom is leading the way in the digital treatment and care market, with innovative solutions and a strong commitment to patient-centered care.

Definition:

The Digital Treatment & Care market includes devices and apps that help users monitor and analyze lifestyle-related aspects and improve their overall health. It includes user and revenue trends for four categories: digital care management, connected Biosensors, and online pharmacies.

Structure:

The Digital Treatment & Care market is divided into four markets:

Connected Biosensors: Biosensors that collect information on a variety of health parameters and vital signs of an individual (blood pressure, temperature, blood glucose, weight) by reading or measuring this data and transmitting it via electrical signals.

Digital Care Management: Various apps that help users monitor/detect/analyze physical health conditions. Contraception and fertility apps provide users with guidelines on self-care, family planning, and birth control, raise their awareness, and offer monitoring functions. Medication checker apps provide users with useful dosage intake guidelines, drug interaction information, and personal medication records.

Online Pharmacies: Over-the-counter medicine that can be purchased without a medical prescription through online sales channels. The market comprises analgesics, cold and cough medication, digestives and intestinal remedies, skin treatment products, and vitamins and minerals.

Digital Therapeutics (DTx): Software-based therapeutic interventions that deliver evidence-based therapeutic content to patients to prevent, manage, or treat a medical condition. DTx can be used to treat a wide range of conditions, including chronic diseases, mental health disorders, and substance use disorders.

Additional Information:

The digital care management user base includes paying and non-paying customers. The revenue figures only include revenues generated from paid apps offering premium options and from in-app purchases; revenues from app downloads and advertising are not included. The data only reflects B2C revenues; B2B and C2C revenues are not covered.

Contraception and fertility apps
Medication checker apps
Smart blood pressure meters
Smart thermometers
Smart glucose meters
Natural and synthetic agents
Analgesics (e.g., aspirin, paracetamol)
Cough and cold remedies (e.g., Vicks VapoRub)
Vitamins and minerals
Skin treatment products
Care phones/social alarms

Health tracking devices
Fitness apps
Sleeping apps
Mood improvement apps
Health tracking apps
Fitness wearables
Fitness apps
Motion trackers

The Digital Treatment & Care market in United Kingdom is witnessing significant growth and innovation across various sub-markets.

Customer preferences: Consumers in the United Kingdom are increasingly turning to digital solutions for their treatment and care needs, driven by the convenience, accessibility, and efficiency offered by digital healthcare services. The tech-savvy population in the UK values the ease of access to healthcare information and services through digital platforms, leading to a growing demand for digital treatment and care solutions.

Trends in the market: In the United Kingdom, there is a rising trend towards the adoption of digital contraception/fertility apps, medication checker apps, online pharmacies, smart thermometers, smart blood glucose meters, smart blood pressure meters, and social alarms. These digital tools provide users with real-time health monitoring, personalized treatment plans, and easy access to medications, enhancing the overall healthcare experience for individuals. The increasing focus on preventive healthcare and self-management of chronic conditions is driving the popularity of digital therapeutics in the UK market.

Local special circumstances: The National Health Service (NHS) in the United Kingdom plays a significant role in shaping the digital treatment and care market. The integration of digital health solutions within the NHS framework has accelerated the adoption of digital tools among healthcare providers and patients. The UK government's initiatives to promote digital health innovation and investment have created a conducive environment for the growth of the digital treatment and care market in the country.

Underlying macroeconomic factors: The growing healthcare expenditure, increasing prevalence of chronic diseases, and aging population in the United Kingdom are key macroeconomic factors driving the expansion of the digital treatment and care market. The shift towards value-based care, emphasis on patient-centric healthcare delivery, and advancements in technology are further propelling the adoption of digital treatment and care solutions in the UK. Additionally, the regulatory support for digital health initiatives and the presence of a robust healthcare infrastructure are contributing to the overall development of the digital treatment and care market in the country.

Data coverage:

The data encompasses B2C enterprises. Figures are based on revenues and user data of relevant mobile applications and consumer electronics companies.

Modeling approach / Market size:

Market sizes are determined through a combined top-down and bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of key players, industry reports, third-party reports, and survey results from primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, population, internet penetration, smartphone penetration, consumer spending, and healthcare spending. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war is considered at a country-specific level.

This report presents a comprehensive analysis and additional information on the Digital market, in a PDF format.