Digital Treatment & Care - Worldwide

The Digital Treatment & Care market is forecasted to generate a revenue of US$103.80bn worldwide in 2024.
This market is expected to exhibit a compound annual growth rate (CAGR 2024-2029) of 9.50%, leading to a projected market volume of US$163.30bn by 2029.
In terms of user penetration, it is anticipated to be 17.13% in 2024 and is projected to increase to 23.03% by 2029.
The average revenue per user (ARPU) is estimated to be US$78.16.
When comparing global revenues, United States is predicted to generate the highest revenue, amounting to US$29.91bn in 2024.
In the United States, the digital treatment and care market is rapidly expanding with the adoption of telemedicine and remote patient monitoring technologies.

Definition:

The Digital Treatment & Care market includes devices and apps that help users monitor and analyze lifestyle-related aspects and improve their overall health. It includes user and revenue trends for four categories: digital care management, connected Biosensors, and online pharmacies.

Structure:

The Digital Treatment & Care market is divided into four markets:

Connected Biosensors: Biosensors that collect information on a variety of health parameters and vital signs of an individual (blood pressure, temperature, blood glucose, weight) by reading or measuring this data and transmitting it via electrical signals.

Digital Care Management: Various apps that help users monitor/detect/analyze physical health conditions. Contraception and fertility apps provide users with guidelines on self-care, family planning, and birth control, raise their awareness, and offer monitoring functions. Medication checker apps provide users with useful dosage intake guidelines, drug interaction information, and personal medication records.

Online Pharmacies: Over-the-counter medicine that can be purchased without a medical prescription through online sales channels. The market comprises analgesics, cold and cough medication, digestives and intestinal remedies, skin treatment products, and vitamins and minerals.

Digital Therapeutics (DTx): Software-based therapeutic interventions that deliver evidence-based therapeutic content to patients to prevent, manage, or treat a medical condition. DTx can be used to treat a wide range of conditions, including chronic diseases, mental health disorders, and substance use disorders.

Additional Information:

The digital care management user base includes paying and non-paying customers. The revenue figures only include revenues generated from paid apps offering premium options and from in-app purchases; revenues from app downloads and advertising are not included. The data only reflects B2C revenues; B2B and C2C revenues are not covered.

Contraception and fertility apps
Medication checker apps
Smart blood pressure meters
Smart thermometers
Smart glucose meters
Natural and synthetic agents
Analgesics (e.g., aspirin, paracetamol)
Cough and cold remedies (e.g., Vicks VapoRub)
Vitamins and minerals
Skin treatment products
Care phones/social alarms

Health tracking devices
Fitness apps
Sleeping apps
Mood improvement apps
Health tracking apps
Fitness wearables
Fitness apps
Motion trackers

The Digital Treatment & Care market is rapidly evolving with the advancement of technology and increasing focus on healthcare and wellness worldwide.

Customer preferences: Consumers are increasingly turning to digital solutions for their treatment and care needs, seeking convenience, accessibility, and personalized experiences. The demand for contraception/fertility apps, medication checker apps, online pharmacies, smart devices such as thermometers, blood glucose meters, and blood pressure meters, as well as social alarms is on the rise globally.

Trends in the market: In the United States, there is a growing trend towards using medication checker apps and online pharmacies to easily access and manage prescriptions. The use of smart thermometers and blood pressure meters is also gaining popularity among tech-savvy individuals who want to monitor their health in real-time. Additionally, there is a rising interest in digital therapeutics as a complement to traditional healthcare services.

Local special circumstances: In Europe, particularly in countries like Germany and the UK, there is a strong emphasis on data privacy and security in the digital healthcare space. This has led to the development of stringent regulations and standards for digital treatment and care solutions. Additionally, the aging population in countries like Japan is driving the adoption of smart devices and social alarms to support independent living and remote monitoring of health conditions.

Underlying macroeconomic factors: The increasing healthcare costs and burden on healthcare systems globally are pushing for the adoption of digital treatment and care solutions to improve efficiency and reduce healthcare expenses. Additionally, the COVID-19 pandemic has accelerated the digital transformation of the healthcare industry, leading to a greater acceptance and utilization of digital tools for treatment and care purposes.

Data coverage:

The data encompasses B2C enterprises. Figures are based on revenues and user data of relevant mobile applications and consumer electronics companies.

Modeling approach / Market size:

Market sizes are determined through a combined top-down and bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of key players, industry reports, third-party reports, and survey results from primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, population, internet penetration, smartphone penetration, consumer spending, and healthcare spending. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war is considered at a country-specific level.

This report presents a comprehensive analysis and additional information on the Digital market, in a PDF format.