Dating Services - Australia

Australia

Highlights

Revenue in the Dating Services market is projected to reach US$121.20m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 1.24%, resulting in a projected market volume of US$127.30m by 2028.
The Online Dating market has a projected market volume of US$53.02m in 2024.
In global comparison, most revenue will be generated United States (US$2.55bn in 2024).
The average revenue per user (ARPU) in the Dating Services market is projected to amount to US$29.87 in 2024.
In the Dating Services market, the number of users is expected to amount to 4.2m users by 2028.
User penetration in the Dating Services market will be at 15.2% in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Dating Services market in Australia has witnessed significant growth in recent years, driven by changing customer preferences and the increasing popularity of online dating platforms.

Customer preferences: Customers in Australia are increasingly turning to online dating platforms to meet potential partners. This shift in preference can be attributed to several factors, including the convenience and accessibility offered by these platforms. Online dating allows individuals to connect with others from the comfort of their own homes, eliminating the need for traditional dating methods such as going to bars or social events. Additionally, online dating platforms offer a wider pool of potential partners, increasing the chances of finding a compatible match.

Trends in the market: One of the key trends in the Australian Dating Services market is the rise of niche dating platforms. These platforms cater to specific demographics or interests, such as religious affiliations, ethnic backgrounds, or shared hobbies. By targeting specific segments of the population, niche dating platforms are able to provide a more tailored and personalized experience for users. This trend reflects the growing demand for more specialized dating services that cater to individual preferences and interests. Another trend in the market is the integration of advanced technologies such as artificial intelligence and machine learning. These technologies are being used to enhance the matchmaking process, allowing dating platforms to analyze user data and preferences to provide more accurate and relevant matches. This trend is driven by the increasing demand for more personalized and efficient matchmaking services.

Local special circumstances: Australia's relatively small population compared to other countries may have contributed to the growth of online dating platforms. With a smaller pool of potential partners in traditional dating settings, individuals may be more inclined to turn to online dating to expand their options. Additionally, Australia's vast geography and dispersed population make it challenging for individuals to meet potential partners in person, further driving the popularity of online dating.

Underlying macroeconomic factors: Australia's strong economy and high disposable income levels have also contributed to the growth of the Dating Services market. With more disposable income, individuals are more willing to invest in dating services to enhance their chances of finding a compatible partner. Additionally, the increasing acceptance and normalization of online dating in Australian society have also played a role in the growth of the market. In conclusion, the Dating Services market in Australia has experienced significant growth due to changing customer preferences, the rise of online dating platforms, and the integration of advanced technologies. The popularity of niche dating platforms and the use of artificial intelligence and machine learning are key trends in the market. Australia's small population, dispersed geography, strong economy, and high disposable income levels have also contributed to the growth of the market.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.