Event Tickets - Australia

Australia

Highlights

Revenue in the Event Tickets market is projected to reach US$1.61bn in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 1.76%, resulting in a projected market volume of US$1.73bn by 2028.
The Music Events market has a projected market volume of US$721.60m in 2024.
In global comparison, most revenue will be generated United States (US$36.26bn in 2024).
The average revenue per user (ARPU) in the Event Tickets market is projected to amount to US$236.30 in 2024.
In the Event Tickets market, the number of users is expected to amount to 6.9m users by 2028.
User penetration in the Event Tickets market will be at 25.7% in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Event Tickets market in Australia has been experiencing significant growth in recent years, driven by changing customer preferences, emerging trends in the market, and local special circumstances.

Customer preferences: Customers in Australia have shown a growing preference for attending live events and experiences, leading to an increased demand for event tickets. This shift in preference can be attributed to several factors. Firstly, there is a growing desire among consumers to seek unique and memorable experiences, rather than simply purchasing material goods. Attending live events allows individuals to create lasting memories and connect with others who share similar interests. Additionally, the rise of social media has made it easier for people to share their experiences and create a sense of FOMO (fear of missing out) among their peers, further driving the demand for event tickets.

Trends in the market: One of the key trends in the Event Tickets market in Australia is the increasing popularity of music festivals. Music festivals have become a cultural phenomenon in Australia, attracting both local and international artists and drawing large crowds. This trend can be attributed to the unique experience that music festivals offer, combining live music performances with a vibrant atmosphere and a sense of community. As a result, music festivals have become a must-attend event for many Australians, leading to a surge in ticket sales. Another trend in the market is the growing demand for sports events tickets. Australians are known for their passion for sports, with events such as Australian Rules football, cricket, and rugby attracting large crowds. The popularity of these sports, coupled with the competitive nature of Australian sports culture, has created a strong demand for event tickets. Additionally, the success of Australian athletes on the international stage has further fueled interest in sports events, leading to increased ticket sales.

Local special circumstances: Australia's geographic location and relatively small population size compared to other countries have contributed to the growth of the Event Tickets market. With a limited number of events and venues available, the demand for event tickets often exceeds the supply. This scarcity has created a sense of exclusivity and urgency among consumers, driving up ticket prices and leading to high demand.

Underlying macroeconomic factors: The strong Australian economy has also played a role in the growth of the Event Tickets market. A stable economy, low unemployment rates, and increasing disposable incomes have allowed consumers to allocate more of their budget towards leisure activities, including attending live events. Additionally, the growth of tourism in Australia has attracted international visitors who are eager to experience the country's vibrant event scene, further boosting ticket sales. In conclusion, the Event Tickets market in Australia is experiencing significant growth due to changing customer preferences, emerging trends in the market, local special circumstances, and underlying macroeconomic factors. The demand for event tickets is driven by the desire for unique experiences, the popularity of music festivals and sports events, scarcity of tickets, and a strong economy. As these factors continue to evolve, the Event Tickets market in Australia is expected to thrive in the coming years.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.