Event Tickets - Germany

Germany

Highlights

Revenue in the Event Tickets market is projected to reach US$3.09bn in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 1.88%, resulting in a projected market volume of US$3.33bn by 2028.
The Music Events market has a projected market volume of US$1.77bn in 2024.
In global comparison, most revenue will be generated United States (US$36.26bn in 2024).
The average revenue per user (ARPU) in the Event Tickets market is projected to amount to US$156.20 in 2024.
In the Event Tickets market, the number of users is expected to amount to 20.1m users by 2028.
User penetration in the Event Tickets market will be at 23.7% in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Event Tickets market in Germany has been experiencing significant growth in recent years. Customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors have all contributed to this development.

Customer preferences: In Germany, there is a strong demand for live events and entertainment, which has fueled the growth of the Event Tickets market. Germans have a deep appreciation for music, sports, and cultural events, and they are willing to spend money to attend these experiences. They value the opportunity to see their favorite artists, athletes, or performers live and to be part of a shared experience with other fans.

Trends in the market: One of the key trends in the Event Tickets market in Germany is the increasing popularity of online ticket sales. With the advent of digital platforms and mobile apps, it has become much easier for consumers to browse, compare, and purchase tickets for various events. Online ticketing platforms offer convenience, as customers can buy tickets from the comfort of their own homes and avoid long queues at physical ticket outlets. This trend has also led to the emergence of secondary ticketing platforms, where customers can buy and sell tickets in a peer-to-peer marketplace. Another trend in the market is the rising demand for experiential events. Customers are not just looking for a simple ticket to a concert or game; they want a unique and memorable experience. Event organizers are responding to this demand by offering VIP packages, backstage access, meet-and-greets, and other exclusive perks. This trend has contributed to the overall growth of the Event Tickets market in Germany, as customers are willing to pay a premium for these enhanced experiences.

Local special circumstances: Germany is known for its vibrant cultural scene and rich history, which has made it a popular destination for international artists and performers. The country hosts a wide range of events, including music festivals, theater performances, sporting events, and art exhibitions. This diverse and dynamic cultural landscape has created a strong demand for event tickets among both locals and tourists. Furthermore, Germany has a strong tradition of local festivals and celebrations, such as Oktoberfest and Christmas markets. These events attract a large number of visitors from both within Germany and abroad, driving the demand for event tickets. The festive atmosphere and unique experiences offered by these events make them highly sought after by customers.

Underlying macroeconomic factors: The growth of the Event Tickets market in Germany can also be attributed to the country's strong economy and high disposable income. Germany has one of the largest economies in Europe, and its citizens have a relatively high purchasing power. This enables them to allocate a portion of their income towards leisure activities, including attending live events. In addition, the tourism industry in Germany has been thriving in recent years. The country attracts millions of international tourists each year, who contribute to the demand for event tickets. These tourists are eager to experience the local culture and entertainment scene, and attending events is often a highlight of their trip. Overall, the Event Tickets market in Germany is experiencing growth due to customer preferences for live events, the popularity of online ticket sales, the demand for unique experiences, the country's vibrant cultural scene, and the strong economy and tourism industry. These factors have created a favorable environment for the market to thrive, and it is expected to continue growing in the coming years.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.