Event Tickets - India

India

Highlights

Revenue in the Event Tickets market is projected to reach US$1.83bn in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 3.00%, resulting in a projected market volume of US$2.06bn by 2028.
The Sport Events market has a projected market volume of US$1.05bn in 2024.
In global comparison, most revenue will be generated United States (US$36.26bn in 2024).
The average revenue per user (ARPU) in the Event Tickets market is projected to amount to US$19.46 in 2024.
In the Event Tickets market, the number of users is expected to amount to 99.2m users by 2028.
User penetration in the Event Tickets market will be at 6.6% in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Event Tickets market in India has been experiencing significant growth in recent years, driven by changing customer preferences, emerging trends in the market, local special circumstances, and underlying macroeconomic factors. Customer preferences in the Event Tickets market in India have shifted towards experiential activities and live events. This can be attributed to the increasing disposable income and changing lifestyles of the Indian population. Consumers are now more willing to spend on experiences rather than material possessions, leading to a surge in demand for event tickets. Trends in the market indicate a growing interest in international events and performances. Indian consumers are increasingly seeking out opportunities to attend concerts, sports events, and cultural festivals featuring international artists and performers. This trend is fueled by the growing exposure to global entertainment through digital platforms and social media, which has created a desire among Indian consumers to experience these events firsthand. Another trend in the Event Tickets market in India is the rise of online ticketing platforms. With the increasing penetration of smartphones and internet connectivity, more and more consumers are opting to purchase event tickets online. Online ticketing platforms offer convenience, ease of purchase, and a wide range of events to choose from, making them a popular choice among Indian consumers. Local special circumstances also play a role in the development of the Event Tickets market in India. The country's diverse cultural heritage and rich tradition of music, dance, and sports contribute to a vibrant events industry. India is home to numerous music festivals, sports leagues, and cultural events that attract both domestic and international audiences. The popularity of these events further drives the demand for event tickets in the country. Underlying macroeconomic factors such as GDP growth, urbanization, and rising middle-class population also contribute to the growth of the Event Tickets market in India. As the economy continues to expand, more Indians are able to afford event tickets and participate in live experiences. Urbanization and the growth of tier 2 and tier 3 cities have also led to the development of new venues and infrastructure for hosting events, further boosting the market. In conclusion, the Event Tickets market in India is experiencing growth due to changing customer preferences, emerging trends, local special circumstances, and underlying macroeconomic factors. The shift towards experiential activities, the interest in international events, the rise of online ticketing platforms, the country's rich cultural heritage, and favorable macroeconomic conditions all contribute to the development of the market.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.