Sport Events - Australia | Statista Market Forecast

Revenue in the Sport Events market is projected to reach US$591.10m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 2.14%, resulting in a projected market volume of US$643.30m by 2028.
In the Sport Events market, the number of users is expected to amount to 2.5m users by 2028.
User penetration will be 9.1% in 2024 and is expected to hit 8.9% by 2028.
The average revenue per user (ARPU) is expected to amount to US$243.10.
In global comparison, most revenue will be generated United States (US$16.43bn in 2024).
With a projected rate of 17.1%, the user penetration in the Sport Events market is highest Luxembourg.

Definition:

The Sports Events market consists of the sale of tickets for professional sporting events that are purchased via the Internet. Football, basketball, baseball and other ball sports, plus motorsports including Formula 1 and NASCAR, as well as golf, tennis, and similar sports, are included. The market covers the sale of digital tickets with QR codes and the purchase of paper tickets that are bought online and posted to an address or are available at a physical collection point. Users refer to the active ticket buyers, independent of the number of tickets purchased in one booking.

Additional Information

Data includes revenue figures in Gross Merchandise Value (GMV), Users, average revenue per user (ARPU), and user penetration rate. User and revenue figures represent B2C services.

Online sale of tickets for professional sporting events such as football, basketball, baseball, motorsports etc.
Digital tickets with QR codes
Online purchased tickets that are posted to an address or printed at home
Online purchased paper tickets that are available at a physical collection point

Offline and telephone bookings / reservations
Tickets for non-sports related events
Event-related services such as catering etc.

The Sport Events market in Australia has experienced significant growth in recent years, driven by changing customer preferences, emerging trends, and local special circumstances.

Customer preferences: Customers in Australia have shown a growing interest in participating in and attending sport events. This can be attributed to the country's strong sporting culture, with sports such as cricket, rugby, and Australian rules football being highly popular. Additionally, there is a growing preference for sports that promote health and wellness, such as marathons and triathlons.

Trends in the market: One major trend in the sport events market in Australia is the increasing popularity of sports tourism. Australia's diverse landscape and favorable climate make it an attractive destination for international sporting events. This trend has led to a rise in the number of international athletes and spectators visiting the country for major sporting events, boosting the local economy. Another trend is the adoption of technology in sport events. This includes the use of mobile apps for ticketing and event information, virtual reality experiences for spectators, and live streaming of events for those unable to attend in person. These technological advancements enhance the overall experience for customers and allow for greater accessibility to sport events.

Local special circumstances: Australia's geographic location and climate contribute to its unique sport events market. The country's vast coastline and outdoor spaces provide ample opportunities for water sports, beach volleyball tournaments, and outdoor fitness events. Additionally, the warm climate allows for year-round participation in outdoor activities, making Australia an ideal location for sport events.

Underlying macroeconomic factors: The growth of the sport events market in Australia is also influenced by underlying macroeconomic factors. The country has a strong economy, which increases disposable income and allows individuals to spend more on leisure activities such as sport events. Additionally, government support and investment in sport infrastructure and facilities further contribute to the development of the market. In conclusion, the sport events market in Australia is experiencing growth due to customer preferences for participation and attendance, emerging trends such as sports tourism and technology adoption, local special circumstances such as the country's geography and climate, and underlying macroeconomic factors. These factors combined create a favorable environment for the development and expansion of the sport events market in Australia.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.

This report presents a comprehensive analysis and additional information on the Digital market, in a PDF format.

The coronavirus (COVID-19) pandemic that has swept across the globe in 2020 not only had a significant impact on public health, society, and the economy as a whole, it also wreaked havoc with the sporting calendar. In a bid to stem the spread of the virus, many professional and amateur leagues across all continents and sports took the unprecedented step to postpone or suspend their seasons on the advice of the CDC to avoid gatherings of large amounts of people.