Meal Delivery - China
China- The Meal Delivery market in China is expected to reach a projected revenue of US$182.90bn by 2024.
- The market is anticipated to grow at an annual rate of 3.86% from 2024 to 2028, resulting in a projected market volume of US$212.80bn by 2028.
- In terms of the Platform Deliverymarket, China is projected to have a market volume of US$165.20bn in 2024.
- This indicates that China will generate the highest revenue compared to other countries.
- The average revenue per user (ARPU) in the Meal Delivery market China is projected to be US$229.40 in 2024.
- This metric provides insights into the amount of revenue generated per user.
- Furthermore, the number of users in the Meal Delivery market China is expected to reach 883.0m users by 2028.
- This indicates the potential market size and user base in the country.
- Lastly, the user penetration rate in the Meal Delivery market China is projected to be at 54.5% in 2024.
- This metric represents the proportion of the population that uses meal delivery services.
- China's meal delivery market is experiencing explosive growth, driven by a combination of urbanization, convenience-seeking consumers, and a highly competitive landscape dominated by platforms like Ele.me and Meituan.
Definition:
Meal Delivery is the online ordering and delivery of prepared meals by a restaurant or a platform for direct consumption. Orders are typically placed in an app or on a website. The delivery is handled by the platform enterprise (e.g. Deliveroo) or directly by the restaurant (e.g. Domino’s).Structure:
Meal Delivery contains the user and revenue development of two different delivery service solutions for prepared meals: (1) Restaurant Delivery and (2) Platform Delivery. The Restaurant Delivery market includes the delivery of meals carried out directly by the restaurants. The order may be made via platforms (e.g. Delivery Hero, Just Eat) or directly through a restaurant website (e.g. Domino's). The Platform Delivery market focuses on online delivery services that provide customers with meals from partner restaurants that do not necessarily have to offer food delivery themselves. In this case, the platform (e.g. Deliveroo) handles the delivery process.).Additional Information:
Revenue includes the gross merchandise value (GMV), defined as the total sales dollar value for merchandise/food sold through the Online Food Delivery marketplace. User and revenue figures represent B2C services.In-Scope
- Meals ordered online which are directly delivered by the restaurant, no matter if ordered via a platform (e.g. Delivery Hero) or a restaurant website (e.g. Domino's)
- Online meal order and delivery both carried out by a platform (e.g. Deliveroo)
- Online orders that are picked up in the restaurant
Out-Of-Scope
- Phone orders
- Deliveries of non-processed or non-prepared food (e.g. HelloFresh)
