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News & Magazines - Sweden

Sweden
  • The projected total revenue in the News & Magazines market of Sweden is expected to reach US$56.25m in 2022.
  • This represents a significant increase in revenue for this market segment.
  • Looking ahead, the market is expected to continue growing at an annual growth rate of 11.63% (CAGR 2022-2027).
  • This growth will contribute to a projected market volume of US$101.20m by 2027.
  • Within the News & Magazines market, in-app purchase (IAP) revenue is projected to reach US$9.70m in 2022.
  • This revenue is generated from purchases made within the apps.
  • Additionally, paid app revenue is projected to reach US$29.34k in 2022.
  • This revenue comes from users paying for the apps themselves.
  • Advertising revenue is another significant source of income within the News & Magazines market.
  • It is projected to reach US$46.52m in 2022.
  • This revenue is generated from advertisements placed within the apps and magazines.
  • The number of downloads within the News & Magazines market is projected to reach 3.01m downloads in 2022.
  • This indicates the popularity and demand for digital content in this market segment.
  • Currently, the average revenue per download is expected to amount to US$18.71, which reflects the revenue generated from each download.
  • It is interesting to note that when comparing the revenue generated in the News & Magazines market globally, Sweden's revenue is relatively smaller.
  • The United States leads the market with projected revenue of US$4.42bn in 2022.
  • This highlights the dominance of the US market within the News & Magazines market industry.
  • Overall, the News & Magazines market in Sweden is experiencing growth and presents opportunities for revenue generation through various channels such as in-app purchases, paid apps, and advertising.

Definition:

The News & Magazines market contains apps that deliver the latest news and content. Most of the major news outlets such as CNBC and Newsmax TV have their own apps to provide breaking news and send regular notification messages. Online newspapers and magazines have apps that show some free content but whose complete access is only available to paying subscribers. Additionally, the aggregation site Reddit has an app that delivers internet articles and posts from all over the world.

Additional Information:

We consider three different sources of revenue:
  • Revenue from in-app purchases (IAP) that comes from the purchase of features, upgrades, and subscriptions within an app
  • Paid app revenue from the one-time purchase of an app
  • Advertising revenue obtained from showing ads within an app
Our statistics include the revenue earned by developers and also the revenue earned by stores through commissions.

In-Scope

  • Apps that can be downloaded from major app stores such as Apple, Inc.'s App Store and the Google Play store, or in the case of China, from stores such as Huawei AppGallery and Tencent Appstore.
  • Apps that are run on iPhones and Android phones.

Out-Of-Scope

  • Apps exclusively offered by Microsoft Store and Amazon Appstore for Android.
  • Custom-made apps not available from any official app store.
  • B2B/C2C app sales of any kind.
  • Subscription revenues outside of in-app purchases (for example, Netflix and Spotify use their own payment systems outside of their apps).
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Study Details

    Revenue

    Notes: Data was converted from local currencies using average exchange rates of the respective year.

    Most recent update: Mar 2024

    Source: Statista Market Insights

    Most recent update: Mar 2024

    Source: Statista Market Insights

    Notes: The chart “Comparable Estimates” shows the forecasted development of the selected market from different sources. Please see the additional information for methodology and publication date.

    Most recent update: Mar 2024

    Most recent update: Mar 2024

    Most recent update: Mar 2024

    Source: Statista Market Insights

    Market Shares

    Notes: Data reflects only revenue from in-app purchases.

    Most recent update: Mar 2024

    Source: Statista Market Insights

    Downloads

    Most recent update: Mar 2024

    Source: Statista Market Insights

    Analyst Opinion

    Since the start of Apple, Inc.'s App Store in 2008 with around 500 apps, mobile apps have come to dominate the digital economy and have quickly outpaced the demand for desktop applications. As of 2021, the Apple App Store and Google Play Store had more than 5 million apps combined. Because many apps from the West are not available in China, many new app stores have emerged there. Digital lifestyles around the world now depend on adopting mobile apps, especially when it comes to social networking. The games industry has also been thoroughly transformed by the app revolution and is demonstrated by the fact that the games category is the largest and highest-grossing app category.

    Global Comparison

    Most recent update: Mar 2024

    Source: Statista Market Insights

    Methodology

    Data coverage:

    The data encompasses B2C enterprises. Figures are based on revenue from in-app purchases, revenue from the purchase of apps, and revenue from advertising, as well as the number of downloads for each app category.

    Modeling approach:

    Market sizes are determined through a bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use market data from independent databases and third-party sources, current trends, and reported performance indicators of top market players. In addition, we use relevant key market indicators and data from country-specific associations, such as smartphone users and mobile broadband connections. This data helps us estimate the market size for each country individually.

    Forecasts:

    In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP/capita, level of digitization, and consumer attitudes toward apps.

    Additional notes:

    The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year in case market dynamics change.

    Digital

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    Key Market Indicators

    Notes: Based on data from IMF, World Bank, UN and Eurostat

    Most recent update: Sep 2024

    Source: Statista Market Insights

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