Sports - Sweden
Sweden- The Sports market in Sweden is set to experience significant growth in the coming years.
- According to projections, the total revenue in this market is expected to reach US$8.64m in 2022.
- This represents a substantial increase in revenue for the country's sports industry.
- Furthermore, it is estimated that the Sports market will continue to expand at an annual growth rate of 10.06% from 2022 to 2027.
- This growth trajectory is expected to result in a market volume of US$14.18m by 2027.
- These numbers highlight the positive outlook for the sports sector in Sweden.
- In terms of revenue streams within the Sports market, in-app purchases (IAP) are projected to generate US$4.31m in 2022.
- This indicates a significant potential for revenue generation through in-app purchases within the sports industry.
- Additionally, paid app revenue is expected to reach US$287.10k in 2022.
- This demonstrates the willingness of consumers to invest in paid applications related to sports.
- Moreover, advertising revenue is projected to reach US$4.04m in 2022.
- This highlights the importance of advertising as a revenue source within the Sports market.
- When considering the number of downloads in the Sports market, it is estimated that there will be 1.84m downloads downloads in 2022.
- This demonstrates the strong interest and engagement of consumers with sports-related content.
- Currently, the average revenue per download is expected to amount to US$4.69.
- This figure provides valuable insights into the monetization strategies employed within the Sports market in Sweden.
- In a global comparison, it is noteworthy that China generates the highest revenue in the Sports market, projected to reach US$1.10bn in 2022.
- This highlights the dominant position of the United States in terms of revenue generation within the sports industry worldwide.
Definition:
The Sports market contains apps that stream or simulate sports. For example, the ESPN and NBC Sports apps are dedicated to official sports coverage and include live videos and news articles about leagues, teams, and athletes. Fantasy football apps allow users to create hypothetical teams of football athletes and earn points according to their real-life performances.Additional Information:
We consider three different sources of revenue:- Revenue from in-app purchases (IAP) that comes from the purchase of features, upgrades, and subscriptions within an app
- Paid app revenue from the one-time purchase of an app
- Advertising revenue obtained from showing ads within an app
In-Scope
- Apps that can be downloaded from major app stores such as Apple, Inc.'s App Store and the Google Play store, or in the case of China, from stores such as Huawei AppGallery and Tencent Appstore.
- Apps that are run on iPhones and Android phones.
Out-Of-Scope
- Apps exclusively offered by Microsoft Store and Amazon Appstore for Android.
- Custom-made apps not available from any official app store.
- B2B/C2C app sales of any kind.
- Subscription revenues outside of in-app purchases (for example, Netflix and Spotify use their own payment systems outside of their apps).
