Digital Health - Denmark | Statista Market Forecast

Denmark is projected to experience significant growth in the Digital Health market.
By 2024, the revenue in this market is expected to reach US$344.60m Danish kroner.
With an annual growth rate of 6.29% (CAGR 2024-2029), the market volume is projected to reach US$467.40m Danish kroner by 2029.
The average revenue per user (ARPU) is estimated to be US$72.12 Danish kroner.
In comparison to other countries, United States is expected to generate the highest revenue in the Digital Health market, reaching US$47.12bn Danish kroner in 2024.
However, Denmark's market performance is noteworthy, especially in the Digital Fitness & Well-Being market, which is projected to have a total revenue value of US$211.80m Danish kroner in 2024.
Denmark's digital health market is thriving with innovative solutions that prioritize patient-centric care and seamless integration of electronic health records.

Definition:

The Digital Health market refers to the use of technology to improve health and healthcare delivery. It includes the Digital Fitness & Well-Being, Online Doctor Consultations, and Digital Treatment & Care markets.

Structure:

The Digital Health market is divided into three markets:

Digital Fitness & Well-Being: This market includes fitness trackers, health and wellness coaching, and tools that help individuals monitor and improve their health and well-being.
Online Doctor Consultations: This market includes telemedicine and other digital tools that allow patients to consult with doctors remotely.
Digital Treatment & Care: This market includes digital tools that are used to diagnose, treat, and manage medical conditions. It includes the Connected Biosensors and Digital Care Management markets.

Additional Information:

The growth of the Digital Health market is driven by factors such as increasing smartphone penetration, improved internet connectivity, and the growing need to curb healthcare costs. The market is also supported by government initiatives to spread digitalization across the healthcare sector. Key players in the market are introducing advanced applications to enhance the user experience and integrate with other digital platforms. The COVID-19 pandemic has accelerated the adoption of digital health solutions, particularly in the Online Doctor Consultations market.

Digital fitness and well-being
Fitness trackers
Connected Biosensors
Digital care management
Online pharmacies
Online doctor consultations
Health and wellness coaching
Digital treatment and care

Smart clothing
Smart shoes
Smart eyewear

Denmark is experiencing a significant growth in the Digital Health market, encompassing digital fitness and well-being, online doctor consultation, and digital treatment and care services.

Customer preferences: Danish consumers are increasingly seeking convenient and accessible healthcare solutions, driving the demand for digital health services. With busy lifestyles and a strong tech-savvy population, there is a growing preference for online platforms that offer remote consultations, personalized fitness programs, and virtual treatment options.

Trends in the market: One prominent trend in the Danish Digital Health market is the rise of digital fitness and well-being platforms. These services provide personalized workout routines, nutrition plans, and mental health support, catering to the growing interest in holistic health management. Additionally, online doctor consultation services are gaining popularity as they offer quick access to healthcare professionals without the need for physical appointments. Moreover, digital treatment and care solutions such as telemedicine and remote monitoring are being adopted to enhance patient outcomes and reduce healthcare costs.

Local special circumstances: Denmark's strong focus on healthcare innovation and technology, coupled with a well-established digital infrastructure, creates a conducive environment for the growth of the Digital Health market. The country's universal healthcare system also encourages the adoption of digital health solutions to improve efficiency and patient care. Furthermore, the high level of digital literacy among the Danish population contributes to the widespread acceptance of online healthcare services.

Underlying macroeconomic factors: The increasing healthcare expenditure in Denmark, driven by an aging population and rising chronic disease burden, is propelling the demand for cost-effective and scalable healthcare solutions. Digital health technologies offer a way to address these challenges by providing remote monitoring, preventive care, and efficient resource allocation. Moreover, government support and regulatory frameworks promoting the use of digital health tools further stimulate market growth and innovation in the sector.

Data coverage:

The data encompasses B2C enterprises. Figures are based on revenues and user data of relevant mobile applications and consumer electronics companies.

Modeling approach / Market size:

Market sizes are determined through a combined top-down and bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of key players, industry reports, third-party reports, and survey results from primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, population, internet penetration, smartphone penetration, consumer spending, and healthcare spending. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war is considered at a country-specific level.

This report presents a comprehensive analysis and additional information on the Digital market, in a PDF format.

Over 1.3 billion people will use digital health in 2024. This includes using fitness trackers and smartwatches, online doctor consultations, or any other digital treatment and care use. The utilization of digital health, particularly telemedicine, increased significantly during the COVID-19 pandemic as alternatives to physical appointments were required. Wearables such as smartwatches have been popular for some years, and still undergo steady growth. The digital health market was worth around 172 billion U.S. dollars in 2024, with a forecast for future growth.