Digital Fitness & Well-Being - Japan

The Digital Fitness & Well-Being market in Japan is projected to reach a revenue of US$1.97bn in 2024.
The market is expected to show an annual growth rate (CAGR 2024-2029) of 6.13%, resulting in a projected market volume of US$2.66bn by 2029.
User penetration is estimated to be 31.90% in 2024 and is expected to increase to 41.42% by 2029.
The average revenue per user (ARPU) is projected to be US$50.44.
In global comparison, United States is expected to generate the highest revenue in the Digital Fitness & Well-Being market, amounting to US$14.82bn in 2024.
Japan's digital fitness market is thriving with a strong emphasis on wearable technology and gamification to motivate users towards a healthier lifestyle.

Definition:

The Digital Fitness & Well-Being market includes the Fitness Trackers and Health & Wellness Coaching markets. The Fitness Trackers market covers devices that are explicitly intended for fitness and motion tracking. The Health & Wellness Coaching market includes fitness apps for detecting/tracking/analyzing and sharing vitality and fitness achievements. It also covers nutrition and diet apps, which help users analyze their nutrition behaviors and keep a record of their eating patterns with the purpose of improving their health.

Structure:

The Digital Fitness & Well-Being market consists of two product categories: fitness trackers, such as smartwatches, smart scales, and activity trackers; and health and wellness coaching, which includes fitness apps for detecting/tracking/analyzing and sharing vitality and fitness achievements, as well as nutrition and diet apps.

Additional Information:

The market data comprises revenue, average revenue per user, users, and user penetration rates.

The data only reflects B2C revenues; B2B and C2C revenues are not covered.

Smartwatches
Fitness/activity tracking wristwear
Smart scales
Fitness apps that track fitness achievements
Nutrition apps (e.g., calorie counters)
Meditation apps
Mindfulness apps

Smart clothing
Smart shoes
Smart eyewear
Health tracking apps
Parameter-specific biosensors that measure blood pressure, temperature, blood glucose, etc.
Apps that focus on specific physical diseases

The Digital Fitness & Well-Being market in Japan is experiencing significant growth and development, driven by various factors shaping consumer behavior and market dynamics.

Customer preferences: Japanese consumers are increasingly prioritizing convenience and accessibility when it comes to health and wellness services. The demand for digital fitness and well-being solutions, online doctor consultations, and digital treatment options is rising as individuals seek more personalized and convenient ways to manage their health.

Trends in the market: In Japan, there is a noticeable trend towards integrating technology into traditional healthcare practices. Digital fitness platforms offering virtual workouts, wellness tracking apps, and online consultations with healthcare professionals are becoming more popular among tech-savvy consumers. The market is also witnessing a growing interest in digital treatment and care solutions, such as telemedicine services and remote monitoring devices.

Local special circumstances: Japan's rapidly aging population and the increasing prevalence of chronic diseases are driving the adoption of digital health solutions in the country. With a shortage of healthcare providers and an emphasis on preventive care, digital fitness and well-being offerings are filling a crucial gap in the healthcare system. Additionally, the tech-savvy nature of Japanese consumers and the strong infrastructure for digital connectivity are further propelling the growth of the market.

Underlying macroeconomic factors: The government's initiatives to promote digital health technologies and telemedicine services are creating a favorable regulatory environment for market expansion. The increasing healthcare expenditure in Japan, coupled with a growing awareness of the importance of preventive healthcare, is fueling the demand for innovative digital solutions. Moreover, the COVID-19 pandemic has accelerated the adoption of telehealth services and digital wellness platforms, leading to a more widespread acceptance of these technologies among consumers.

Data coverage:

The data encompasses B2C enterprises. Figures are based on revenues and user data of relevant mobile applications and consumer electronics companies.

Modeling approach / Market size:

Market sizes are determined through a combined top-down and bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of key players, industry reports, third-party reports, and survey results from primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, population, internet penetration, smartphone penetration, consumer spending, and healthcare spending. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war is considered at a country-specific level.

This report presents a comprehensive analysis and additional information on the Digital market, in a PDF format.