Digital Treatment & Care - Australia

The Digital Treatment & Care market in Australia is expected to generate a revenue of AU US$1.75bn in 2024.
It is projected to experience a compound annual growth rate (CAGR) of 9.83% from 2024 to 2029, resulting in a market volume of AU US$2.79bn by 2029.
The user penetration rate is estimated to be 26.81% in 2024 and is anticipated to reach 32.59% by 2029.
The average revenue per user (ARPU) is expected to be AU US$243.90.
In comparison to other countries, United States is projected to generate the highest revenue, amounting to US$29.91bn in 2024.
Australia is experiencing a surge in telehealth services, enabling convenient and accessible digital treatment and care for its population.

Definition:

The Digital Treatment & Care market includes devices and apps that help users monitor and analyze lifestyle-related aspects and improve their overall health. It includes user and revenue trends for four categories: digital care management, connected Biosensors, and online pharmacies.

Structure:

The Digital Treatment & Care market is divided into four markets:

Connected Biosensors: Biosensors that collect information on a variety of health parameters and vital signs of an individual (blood pressure, temperature, blood glucose, weight) by reading or measuring this data and transmitting it via electrical signals.

Digital Care Management: Various apps that help users monitor/detect/analyze physical health conditions. Contraception and fertility apps provide users with guidelines on self-care, family planning, and birth control, raise their awareness, and offer monitoring functions. Medication checker apps provide users with useful dosage intake guidelines, drug interaction information, and personal medication records.

Online Pharmacies: Over-the-counter medicine that can be purchased without a medical prescription through online sales channels. The market comprises analgesics, cold and cough medication, digestives and intestinal remedies, skin treatment products, and vitamins and minerals.

Digital Therapeutics (DTx): Software-based therapeutic interventions that deliver evidence-based therapeutic content to patients to prevent, manage, or treat a medical condition. DTx can be used to treat a wide range of conditions, including chronic diseases, mental health disorders, and substance use disorders.

Additional Information:

The digital care management user base includes paying and non-paying customers. The revenue figures only include revenues generated from paid apps offering premium options and from in-app purchases; revenues from app downloads and advertising are not included. The data only reflects B2C revenues; B2B and C2C revenues are not covered.

Contraception and fertility apps
Medication checker apps
Smart blood pressure meters
Smart thermometers
Smart glucose meters
Natural and synthetic agents
Analgesics (e.g., aspirin, paracetamol)
Cough and cold remedies (e.g., Vicks VapoRub)
Vitamins and minerals
Skin treatment products
Care phones/social alarms

Health tracking devices
Fitness apps
Sleeping apps
Mood improvement apps
Health tracking apps
Fitness wearables
Fitness apps
Motion trackers

The Digital Treatment & Care market in Australia is experiencing significant growth and development, driven by various factors influencing the healthcare industry in the country.

Customer preferences: Customers in Australia are increasingly turning to digital solutions for their treatment and care needs, seeking convenience, accessibility, and personalized healthcare options. The demand for digital contraception/fertility apps, medication checker apps, online pharmacies, smart health devices such as thermometers, blood glucose meters, and blood pressure monitors, as well as social alarms, is on the rise. These digital tools offer users the ability to monitor their health conditions, access healthcare services remotely, and receive timely alerts and reminders for medication or appointments.

Trends in the market: In Australia, there is a growing trend towards the adoption of digital therapeutics, which are evidence-based interventions driven by high-quality software programs to manage, treat, and prevent various medical conditions. This trend is reshaping the traditional healthcare landscape by offering innovative and effective digital solutions for chronic disease management, mental health support, and overall well-being. Additionally, the increasing use of telehealth services and remote patient monitoring is driving the demand for digital treatment and care solutions in the country.

Local special circumstances: Australia's unique healthcare system, characterized by a mix of public and private healthcare providers, as well as the vast geographical spread of the population, presents both challenges and opportunities for the digital treatment & care market. The country's aging population, coupled with the rising prevalence of chronic diseases, is driving the need for innovative healthcare solutions that can improve access to quality care and help manage the increasing healthcare burden. Additionally, the high level of digital literacy among Australians and the government's support for digital health initiatives are further propelling the growth of the market.

Underlying macroeconomic factors: The Australian healthcare sector is influenced by various macroeconomic factors such as government healthcare policies, funding allocations, technological advancements, and demographic shifts. The increasing healthcare expenditure, focus on preventive care, and efforts to enhance healthcare infrastructure are creating a conducive environment for the expansion of the digital treatment & care market in the country. Moreover, the growing investment in digital health startups, research and development activities, and strategic partnerships between healthcare providers and technology companies are driving innovation and fueling market growth in Australia.

Data coverage:

The data encompasses B2C enterprises. Figures are based on revenues and user data of relevant mobile applications and consumer electronics companies.

Modeling approach / Market size:

Market sizes are determined through a combined top-down and bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of key players, industry reports, third-party reports, and survey results from primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, population, internet penetration, smartphone penetration, consumer spending, and healthcare spending. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war is considered at a country-specific level.

This report presents a comprehensive analysis and additional information on the Digital market, in a PDF format.