Digital Treatment & Care - Brazil

The Digital Treatment & Care market in Brazil is projected to reach revenue of BRL US$1.79bn in 2024.
This market is expected to grow at an annual rate of 11.13% between 2024 and 2029, resulting in a projected market volume of BRL US$3.03bn by 2029.
The user penetration rate is estimated to be 18.89% in 2024 and is expected to increase to 25.74% by 2029.
The average revenue per user (ARPU) is projected to be BRL US$43.47.
In comparison to other countries, United States is forecasted to generate the highest revenue in the Digital Treatment & Care market, with US$29.91bn in 2024.
In Brazil, there is a growing trend of using telemedicine platforms to provide digital treatment and care, especially in remote areas with limited access to healthcare services.

Definition:

The Digital Treatment & Care market includes devices and apps that help users monitor and analyze lifestyle-related aspects and improve their overall health. It includes user and revenue trends for four categories: digital care management, connected Biosensors, and online pharmacies.

Structure:

The Digital Treatment & Care market is divided into four markets:

Connected Biosensors: Biosensors that collect information on a variety of health parameters and vital signs of an individual (blood pressure, temperature, blood glucose, weight) by reading or measuring this data and transmitting it via electrical signals.

Digital Care Management: Various apps that help users monitor/detect/analyze physical health conditions. Contraception and fertility apps provide users with guidelines on self-care, family planning, and birth control, raise their awareness, and offer monitoring functions. Medication checker apps provide users with useful dosage intake guidelines, drug interaction information, and personal medication records.

Online Pharmacies: Over-the-counter medicine that can be purchased without a medical prescription through online sales channels. The market comprises analgesics, cold and cough medication, digestives and intestinal remedies, skin treatment products, and vitamins and minerals.

Digital Therapeutics (DTx): Software-based therapeutic interventions that deliver evidence-based therapeutic content to patients to prevent, manage, or treat a medical condition. DTx can be used to treat a wide range of conditions, including chronic diseases, mental health disorders, and substance use disorders.

Additional Information:

The digital care management user base includes paying and non-paying customers. The revenue figures only include revenues generated from paid apps offering premium options and from in-app purchases; revenues from app downloads and advertising are not included. The data only reflects B2C revenues; B2B and C2C revenues are not covered.

Contraception and fertility apps
Medication checker apps
Smart blood pressure meters
Smart thermometers
Smart glucose meters
Natural and synthetic agents
Analgesics (e.g., aspirin, paracetamol)
Cough and cold remedies (e.g., Vicks VapoRub)
Vitamins and minerals
Skin treatment products
Care phones/social alarms

Health tracking devices
Fitness apps
Sleeping apps
Mood improvement apps
Health tracking apps
Fitness wearables
Fitness apps
Motion trackers

The Digital Treatment & Care market in Brazil is witnessing significant growth and evolution in response to changing consumer needs and technological advancements.

Customer preferences: Brazilian consumers are increasingly turning to digital solutions for treatment and care, driven by the convenience, accessibility, and cost-effectiveness offered by digital health tools. The rising awareness about the importance of proactive healthcare management is also influencing consumer preferences towards digital solutions in Brazil.

Trends in the market: In Brazil, there is a growing trend towards the adoption of contraception/fertility apps, online pharmacies, and smart health monitoring devices such as smart thermometers, blood glucose meters, and blood pressure meters. These digital tools provide users with real-time health data, personalized insights, and remote monitoring capabilities, enhancing the overall healthcare experience for patients.

Local special circumstances: Brazil's large and geographically diverse population, coupled with disparities in healthcare access and infrastructure, are driving the demand for digital treatment and care solutions in the country. The presence of a tech-savvy younger population and increasing smartphone penetration rates are also contributing to the rapid adoption of digital health technologies in Brazil.

Underlying macroeconomic factors: The digital health market in Brazil is also influenced by macroeconomic factors such as government healthcare policies, regulatory environment, and healthcare spending. The government's initiatives to promote digital healthcare solutions and improve healthcare access for underserved populations are creating opportunities for market growth and innovation in the country. Additionally, the increasing investment in healthcare technology and infrastructure is further fueling the expansion of the Digital Treatment & Care market in Brazil.

Data coverage:

The data encompasses B2C enterprises. Figures are based on revenues and user data of relevant mobile applications and consumer electronics companies.

Modeling approach / Market size:

Market sizes are determined through a combined top-down and bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of key players, industry reports, third-party reports, and survey results from primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, population, internet penetration, smartphone penetration, consumer spending, and healthcare spending. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war is considered at a country-specific level.

This report presents a comprehensive analysis and additional information on the Digital market, in a PDF format.