Digital Treatment & Care - Denmark

The Digital Treatment & Care market in Denmark is projected to reach a revenue of US$101.40m in 2024.
This is expected to show an annual growth rate (CAGR 2024-2029) of 6.18%, resulting in a projected market volume of US$136.90m by 2029.
The user penetration is estimated to be 24.33% in 2024 and is expected to increase to 27.19% by 2029.
The average revenue per user (ARPU) is projected to amount to US$70.17.
In global comparison, United States is anticipated to generate the highest revenue, with US$29.91bn in 2024.
Denmark is leading the way in digital treatment and care, with its advanced healthcare system and widespread adoption of digital health technologies.

Definition:

The Digital Treatment & Care market includes devices and apps that help users monitor and analyze lifestyle-related aspects and improve their overall health. It includes user and revenue trends for four categories: digital care management, connected Biosensors, and online pharmacies.

Structure:

The Digital Treatment & Care market is divided into four markets:

Connected Biosensors: Biosensors that collect information on a variety of health parameters and vital signs of an individual (blood pressure, temperature, blood glucose, weight) by reading or measuring this data and transmitting it via electrical signals.

Digital Care Management: Various apps that help users monitor/detect/analyze physical health conditions. Contraception and fertility apps provide users with guidelines on self-care, family planning, and birth control, raise their awareness, and offer monitoring functions. Medication checker apps provide users with useful dosage intake guidelines, drug interaction information, and personal medication records.

Online Pharmacies: Over-the-counter medicine that can be purchased without a medical prescription through online sales channels. The market comprises analgesics, cold and cough medication, digestives and intestinal remedies, skin treatment products, and vitamins and minerals.

Digital Therapeutics (DTx): Software-based therapeutic interventions that deliver evidence-based therapeutic content to patients to prevent, manage, or treat a medical condition. DTx can be used to treat a wide range of conditions, including chronic diseases, mental health disorders, and substance use disorders.

Additional Information:

The digital care management user base includes paying and non-paying customers. The revenue figures only include revenues generated from paid apps offering premium options and from in-app purchases; revenues from app downloads and advertising are not included. The data only reflects B2C revenues; B2B and C2C revenues are not covered.

Contraception and fertility apps
Medication checker apps
Smart blood pressure meters
Smart thermometers
Smart glucose meters
Natural and synthetic agents
Analgesics (e.g., aspirin, paracetamol)
Cough and cold remedies (e.g., Vicks VapoRub)
Vitamins and minerals
Skin treatment products
Care phones/social alarms

Health tracking devices
Fitness apps
Sleeping apps
Mood improvement apps
Health tracking apps
Fitness wearables
Fitness apps
Motion trackers

The Digital Treatment & Care market in Denmark is showing promising growth, with a variety of digital health solutions gaining traction among consumers.

Customer preferences: Danish consumers are increasingly turning to digital solutions for their healthcare needs, seeking convenience, accessibility, and real-time monitoring options. The preference for self-management of health conditions and the desire for personalized healthcare experiences are driving the demand for digital treatment and care solutions in Denmark.

Trends in the market: In Denmark, there is a noticeable trend towards the adoption of smart health devices such as smart thermometers, smart blood glucose meters, and smart blood pressure meters. These devices allow individuals to monitor their health parameters easily and share the data with healthcare providers for remote consultations and better management of chronic conditions. Additionally, the rising popularity of contraception/fertility apps is indicative of a growing awareness and interest in digital tools for reproductive health management.

Local special circumstances: Denmark has a well-established healthcare system with a strong focus on preventive care and patient empowerment. The country's tech-savvy population and high internet penetration rates create a conducive environment for the adoption of digital treatment and care solutions. Moreover, the government's support for digital health initiatives and data privacy regulations contribute to the trust and confidence of Danish consumers in using digital healthcare services.

Underlying macroeconomic factors: The increasing healthcare expenditure in Denmark, coupled with the growing burden of chronic diseases, is driving the demand for innovative healthcare solutions. Digital treatment and care offerings not only provide cost-effective alternatives to traditional healthcare services but also empower individuals to take charge of their health and well-being. Furthermore, the emphasis on digital infrastructure development and technology integration in the healthcare sector is propelling the growth of the digital health market in Denmark.

Data coverage:

The data encompasses B2C enterprises. Figures are based on revenues and user data of relevant mobile applications and consumer electronics companies.

Modeling approach / Market size:

Market sizes are determined through a combined top-down and bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of key players, industry reports, third-party reports, and survey results from primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, population, internet penetration, smartphone penetration, consumer spending, and healthcare spending. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war is considered at a country-specific level.

This report presents a comprehensive analysis and additional information on the Digital market, in a PDF format.