Digital Treatment & Care - Germany

The Digital Treatment & Care market in Germany is expected to generate revenues of US$2.32bn by 2024.
Furthermore, the market is projected to exhibit a compound annual growth rate (CAGR) of 10.53% from 2024 to 2029, resulting in a market volume of US$3.83bn by 2029.
The user penetration rate is forecasted to be 31.67% in 2024 and is expected to reach 50.59% by 2029.
The average revenue per user (ARPU) is projected to be US$87.93.
In comparison to other countries, United States is anticipated to generate the highest revenue, amounting to US$29.91bn in 2024.
Germany's digital health market is experiencing a surge in the adoption of digital treatment and care solutions, revolutionizing the way healthcare is delivered and improving patient outcomes.

Definition:

The Digital Treatment & Care market includes devices and apps that help users monitor and analyze lifestyle-related aspects and improve their overall health. It includes user and revenue trends for four categories: digital care management, connected Biosensors, and online pharmacies.

Structure:

The Digital Treatment & Care market is divided into four markets:

Connected Biosensors: Biosensors that collect information on a variety of health parameters and vital signs of an individual (blood pressure, temperature, blood glucose, weight) by reading or measuring this data and transmitting it via electrical signals.

Digital Care Management: Various apps that help users monitor/detect/analyze physical health conditions. Contraception and fertility apps provide users with guidelines on self-care, family planning, and birth control, raise their awareness, and offer monitoring functions. Medication checker apps provide users with useful dosage intake guidelines, drug interaction information, and personal medication records.

Online Pharmacies: Over-the-counter medicine that can be purchased without a medical prescription through online sales channels. The market comprises analgesics, cold and cough medication, digestives and intestinal remedies, skin treatment products, and vitamins and minerals.

Digital Therapeutics (DTx): Software-based therapeutic interventions that deliver evidence-based therapeutic content to patients to prevent, manage, or treat a medical condition. DTx can be used to treat a wide range of conditions, including chronic diseases, mental health disorders, and substance use disorders.

Additional Information:

The digital care management user base includes paying and non-paying customers. The revenue figures only include revenues generated from paid apps offering premium options and from in-app purchases; revenues from app downloads and advertising are not included. The data only reflects B2C revenues; B2B and C2C revenues are not covered.

Contraception and fertility apps
Medication checker apps
Smart blood pressure meters
Smart thermometers
Smart glucose meters
Natural and synthetic agents
Analgesics (e.g., aspirin, paracetamol)
Cough and cold remedies (e.g., Vicks VapoRub)
Vitamins and minerals
Skin treatment products
Care phones/social alarms

Health tracking devices
Fitness apps
Sleeping apps
Mood improvement apps
Health tracking apps
Fitness wearables
Fitness apps
Motion trackers

The Digital Treatment & Care market in Germany is experiencing significant growth and development, driven by various factors influencing consumer behavior and technological advancements in healthcare.

Customer preferences: Consumers in Germany are increasingly turning to digital solutions for their treatment and care needs, seeking convenience, accessibility, and personalized experiences. The demand for contraception/fertility apps, medication checker apps, online pharmacies, and other digital health tools is on the rise as individuals prioritize self-care and proactive health management.

Trends in the market: In Germany, there is a growing trend towards the adoption of smart health devices such as smart thermometers, smart blood glucose meters, smart blood pressure meters, and social alarms. These devices offer real-time monitoring, data tracking, and connectivity to healthcare providers, empowering users to take control of their health outcomes. Additionally, the Digital Therapeutics segment is gaining traction in the market, with a focus on evidence-based interventions for chronic conditions.

Local special circumstances: Germany has a well-established healthcare system with a strong emphasis on quality, innovation, and patient-centric care. This environment fosters the adoption of digital treatment and care solutions, as regulatory frameworks support the integration of technology into healthcare practices. Moreover, the German population is tech-savvy and receptive to digital health tools, contributing to the growth of the market in the country.

Underlying macroeconomic factors: The German healthcare market is characterized by high healthcare expenditures, an aging population, and increasing chronic disease burden. As a result, there is a growing need for efficient and cost-effective healthcare solutions, driving the demand for digital treatment and care services. Additionally, government initiatives and policies promoting digital health innovation further support the expansion of the market in Germany.

Data coverage:

The data encompasses B2C enterprises. Figures are based on revenues and user data of relevant mobile applications and consumer electronics companies.

Modeling approach / Market size:

Market sizes are determined through a combined top-down and bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of key players, industry reports, third-party reports, and survey results from primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, population, internet penetration, smartphone penetration, consumer spending, and healthcare spending. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war is considered at a country-specific level.

This report presents a comprehensive analysis and additional information on the Digital market, in a PDF format.