Books & Reference - Sweden
Sweden- The projected total revenue in the Books & Reference market for Sweden is expected to reach US$34.86m in 2022.
- It is anticipated that the total revenue will demonstrate an annual growth rate of 11.22% (CAGR 2022-2027), resulting in a projected market volume of US$61.56m by 2027.
- In terms of in-app purchase (IAP) revenue, Sweden's Books & Reference market is expected to reach US$4.10m in 2022.
- Additionally, the projected paid app revenue in this market is estimated to reach US$1.45m in the same year.
- The projected advertising revenue in the Books & Reference market for Sweden is anticipated to reach US$29.32m in 2022.
- Moreover, the number of downloads in the Books & Reference market is projected to reach 2.75m downloads in 2022.
- Notably, the average revenue per download is currently expected to amount to US$12.66 for Sweden.
- When compared globally, it is observed that China generates the highest revenue in the Books & Reference market, estimated at US$3.06bn in 2022.
- Key regions:
- Germany,
- United States,
- China,
- India,
- South Korea
Definition:
The Books & Reference market contains apps that allow users to access books and reference works on their mobile phones. Most of these books and references are also available as printed works but are more affordable and convenient to access as digital publications. An example within this market is the Amazon Kindle app, which makes it possible to read Kindle eBooks on mobile devices. Another example is the Audible app, which lets users connect to their Audible accounts and listen to audiobooks while on the go.Additional Information:
We consider three different sources of revenue:- Revenue from in-app purchases (IAP) that comes from the purchase of features, upgrades, and subscriptions within an app
- Paid app revenue from the one-time purchase of an app
- Advertising revenue obtained from showing ads within an app
In-Scope
- Apps that can be downloaded from major app stores such as Apple, Inc.'s App Store and the Google Play store, or in the case of China, from stores such as Huawei AppGallery and Tencent Appstore.
- Apps that are run on iPhones and Android phones.
Out-Of-Scope
- Apps exclusively offered by Microsoft Store and Amazon Appstore for Android.
- Custom-made apps not available from any official app store.
- B2B/C2C app sales of any kind.
- Subscription revenues outside of in-app purchases (for example, Netflix and Spotify use their own payment systems outside of their apps).
