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Utilities - Sweden

Sweden
  • The revenue generated in the Utilities market in Sweden is projected to reach US$17.68m in 2022.
  • This represents the total revenue expected in this market segment.
  • Looking ahead, the total revenue is anticipated to exhibit an annual growth rate of 9.88% from 2022 to 2027, resulting in a projected market volume of US$28.78m by 2027.
  • In terms of specific revenue streams, the in-app purchase (IAP) revenue in the Utilities market is projected to reach US$9.00m in 2022.
  • This revenue is generated through in-app purchases within utility-related applications.
  • Additionally, the paid app revenue in the Utilities market is projected to reach US$1.01m in 2022.
  • This revenue is generated through the purchase of paid utility applications.
  • Furthermore, advertising revenue in the Utilities market is projected to reach US$7.67m in 2022.
  • This revenue is generated through advertisements displayed within utility-related applications.
  • In terms of user engagement, the number of downloads in the Utilities market is projected to reach 14.03m downloads in 2022.
  • This represents the total number of downloads of utility applications withSweden.
  • Currently, the average revenue per download is expected to amount to US$1.26.
  • This indicates the average revenue generated per individual download of utility applications.
  • When compared globally, it is worth noting that the majority of revenue in the Utilities market is generated China.
  • In 2022, [globalrevenue_currentlayer_yeartoday_maxcountrynameprep] is projected to generate US$1.67bn in revenue within the Utilities market.
  • This highlights the significant market presence and revenue generation of China in this particular market segment.

Definition:

The Utilities market contains apps that function as digital toolboxes. For example, storage cleaner apps help erase unwanted or unnecessary files in mobile phones. Virtual private network (VPN) apps such as NordVPN allow the user's mobile phone to be more secure and remain anonymous over networks. DuckDuckGo, an internet browser, also emphasizes privacy and anonymity while browsing the internet.

Additional Information:

We consider three different sources of revenue:
  • Revenue from in-app purchases (IAP) that comes from the purchase of features, upgrades, and subscriptions within an app
  • Paid app revenue from the one-time purchase of an app
  • Advertising revenue obtained from showing ads within an app
Our statistics include the revenue earned by developers and also the revenue earned by stores through commissions.

In-Scope

  • Apps that can be downloaded from major app stores such as Apple, Inc.'s App Store and the Google Play store, or in the case of China, from stores such as Huawei AppGallery and Tencent Appstore.
  • Apps that are run on iPhones and Android phones.

Out-Of-Scope

  • Apps exclusively offered by Microsoft Store and Amazon Appstore for Android.
  • Custom-made apps not available from any official app store.
  • B2B/C2C app sales of any kind.
  • Subscription revenues outside of in-app purchases (for example, Netflix and Spotify use their own payment systems outside of their apps).
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App: market data & analysis

Study Details

    Revenue

    Notes: Data was converted from local currencies using average exchange rates of the respective year.

    Most recent update: Mar 2024

    Source: Statista Market Insights

    Most recent update: Mar 2024

    Source: Statista Market Insights

    Notes: The chart “Comparable Estimates” shows the forecasted development of the selected market from different sources. Please see the additional information for methodology and publication date.

    Most recent update: Mar 2024

    Most recent update: Mar 2024

    Most recent update: Mar 2024

    Source: Statista Market Insights

    Market Shares

    Notes: Data reflects only revenue from in-app purchases.

    Most recent update: Mar 2024

    Source: Statista Market Insights

    Downloads

    Most recent update: Mar 2024

    Source: Statista Market Insights

    Analyst Opinion

    Since the start of Apple, Inc.'s App Store in 2008 with around 500 apps, mobile apps have come to dominate the digital economy and have quickly outpaced the demand for desktop applications. As of 2021, the Apple App Store and Google Play Store had more than 5 million apps combined. Because many apps from the West are not available in China, many new app stores have emerged there. Digital lifestyles around the world now depend on adopting mobile apps, especially when it comes to social networking. The games industry has also been thoroughly transformed by the app revolution and is demonstrated by the fact that the games category is the largest and highest-grossing app category.

    Global Comparison

    Most recent update: Mar 2024

    Source: Statista Market Insights

    Methodology

    Data coverage:

    The data encompasses B2C enterprises. Figures are based on revenue from in-app purchases, revenue from the purchase of apps, and revenue from advertising, as well as the number of downloads for each app category.

    Modeling approach:

    Market sizes are determined through a bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use market data from independent databases and third-party sources, current trends, and reported performance indicators of top market players. In addition, we use relevant key market indicators and data from country-specific associations, such as smartphone users and mobile broadband connections. This data helps us estimate the market size for each country individually.

    Forecasts:

    In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP/capita, level of digitization, and consumer attitudes toward apps.

    Additional notes:

    The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year in case market dynamics change.

    Digital

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    App: market data & analysis - BackgroundApp: market data & analysis - Cover

    Key Market Indicators

    Notes: Based on data from IMF, World Bank, UN and Eurostat

    Most recent update: Sep 2024

    Source: Statista Market Insights

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