Casual Dating - Denmark

Denmark

Highlights

Revenue in the Casual Dating market is projected to reach US$2.06m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 2.46%, resulting in a projected market volume of US$2.27m by 2028.
In the Casual Dating market, the number of users is expected to amount to 150.1k users by 2028.
User penetration will be 2.5% in 2024 and is expected to hit 2.5% by 2028.
The average revenue per user (ARPU) is expected to amount to US$14.19.
In global comparison, most revenue will be generated United States (US$293.80m in 2024).
With a projected rate of 4.5%, the user penetration in the Casual Dating market is highest United States.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Casual Dating market in Denmark is experiencing significant growth and development due to changing customer preferences, emerging trends in the market, local special circumstances, and underlying macroeconomic factors. Customer preferences in Denmark have shifted towards more casual and non-committal relationships, leading to an increase in demand for casual dating services. This shift can be attributed to several factors, including changing societal norms and attitudes towards relationships, increased focus on personal freedom and individualism, and a desire for more flexibility in dating options. Customers in Denmark are increasingly looking for casual dating experiences that offer convenience, flexibility, and the opportunity to meet like-minded individuals. Trends in the market are also contributing to the growth of the Casual Dating market in Denmark. Online dating platforms and mobile applications have become increasingly popular, providing users with easy access to a wide range of potential partners. These platforms offer features such as geolocation-based matching, advanced search filters, and messaging capabilities, making it easier for users to find and connect with compatible partners. Additionally, the rise of social media and the increasing use of smartphones have further facilitated the growth of the Casual Dating market in Denmark, as people are now able to connect with others anytime and anywhere. Local special circumstances in Denmark, such as a high level of internet penetration, a tech-savvy population, and a culture that embraces online interactions, have also contributed to the growth of the Casual Dating market. Denmark has one of the highest internet penetration rates in the world, with a large percentage of the population having access to the internet. This has created a favorable environment for online dating platforms and mobile applications to thrive. Furthermore, the Danish population is known for being open-minded and progressive, which has led to a greater acceptance of casual dating as a legitimate and enjoyable way to meet new people. Underlying macroeconomic factors, such as a strong economy and high disposable income levels, have also played a role in the development of the Casual Dating market in Denmark. The country has a high standard of living and a well-developed welfare system, which has contributed to high levels of disposable income among the population. This has allowed individuals in Denmark to allocate a portion of their income towards leisure activities, including casual dating. In conclusion, the Casual Dating market in Denmark is experiencing growth and development due to changing customer preferences, emerging trends in the market, local special circumstances, and underlying macroeconomic factors. The shift towards more casual and non-committal relationships, the popularity of online dating platforms and mobile applications, the favorable local environment, and the strong economy and high disposable income levels in Denmark have all contributed to the growth of the Casual Dating market in the country.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.