Sport Events - Denmark

Denmark

Highlights

Revenue in the Sport Events market is projected to reach US$148.70m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 1.77%, resulting in a projected market volume of US$159.60m by 2028.
In the Sport Events market, the number of users is expected to amount to 744.6k users by 2028.
User penetration will be 12.4% in 2024 and is expected to hit 12.5% by 2028.
The average revenue per user (ARPU) is expected to amount to US$203.50.
In global comparison, most revenue will be generated United States (US$16.43bn in 2024).
With a projected rate of 17.1%, the user penetration in the Sport Events market is highest Luxembourg.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Sport Events market in Denmark has witnessed significant growth in recent years, driven by changing customer preferences and favorable local circumstances. Customer preferences in the Sport Events market have shifted towards experiential and immersive activities. Consumers are increasingly seeking unique and memorable experiences, rather than simply attending traditional sporting events. This has led to the rise of niche and alternative sports events, such as obstacle course races, extreme sports competitions, and adventure races. Additionally, there is a growing demand for interactive and participatory events, where spectators can actively engage in the sporting activities. These changing preferences have fueled the growth of the Sport Events market in Denmark, as event organizers have responded by offering a wider variety of experiences to cater to diverse consumer interests. Trends in the market also indicate a growing focus on sustainability and social responsibility. Consumers are becoming more conscious of the environmental impact of their activities and are actively seeking out events that align with their values. In response, event organizers in Denmark have been implementing sustainable practices, such as recycling programs, carbon offset initiatives, and the use of renewable energy sources. Furthermore, there is an increasing emphasis on inclusivity and diversity in the Sport Events market, with events promoting gender equality, accessibility for individuals with disabilities, and representation of diverse cultural backgrounds. These trends reflect the broader societal shift towards sustainability and social responsibility, and have contributed to the growth and development of the Sport Events market in Denmark. Local special circumstances have also played a significant role in the growth of the Sport Events market in Denmark. The country has a strong sporting culture and a high level of participation in various sports, which creates a favorable environment for hosting and organizing sporting events. Denmark's well-developed infrastructure, including modern stadiums, sports facilities, and transportation networks, enables the smooth execution of large-scale events. Additionally, the government and local authorities in Denmark have been supportive of the Sport Events industry, providing financial incentives, tax breaks, and logistical support to event organizers. These favorable conditions have attracted both domestic and international event organizers to choose Denmark as a destination for their sport events, further driving the growth of the market. Underlying macroeconomic factors, such as a stable economy, high disposable incomes, and a strong tourism industry, have also contributed to the growth of the Sport Events market in Denmark. The country's strong economy and high purchasing power enable consumers to spend on leisure activities, including attending sport events. Moreover, Denmark's reputation as a tourist destination has attracted international visitors who are interested in experiencing the country's sporting events. This influx of tourists has not only increased the demand for sport events but also boosted the overall tourism industry in Denmark. In conclusion, the Sport Events market in Denmark has experienced significant growth due to changing customer preferences, a focus on sustainability and social responsibility, favorable local circumstances, and underlying macroeconomic factors. The market is expected to continue developing as event organizers adapt to evolving consumer demands and leverage the country's sporting culture and supportive environment.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.