Online Gambling - Denmark

Denmark

Highlights

Revenue in the Online Gambling market is projected to reach US$1.16bn in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 3.46%, resulting in a projected market volume of US$1.33bn by 2028.
The Online Casinos market has a projected market volume of US$573.30m in 2024.
In global comparison, most revenue will be generated United States (US$23.03bn in 2024).
The average revenue per user (ARPU) in the Online Gambling market is projected to amount to US$1.44k in 2024.
In the Online Gambling market, the number of users is expected to amount to 961.8k users by 2028.
User penetration in the Online Gambling market will be at 13.7% in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Online Gambling market in Denmark has witnessed significant growth in recent years, driven by changing customer preferences, emerging trends in the market, local special circumstances, and underlying macroeconomic factors.

Customer preferences: In Denmark, there has been a shift in customer preferences towards online gambling due to its convenience and accessibility. With the widespread availability of smartphones and high-speed internet, more people are opting to gamble online rather than visiting traditional brick-and-mortar casinos. The ease of accessing online gambling platforms from the comfort of one's own home has attracted a larger customer base, including younger demographics who are more tech-savvy.

Trends in the market: One of the key trends in the Danish online gambling market is the increasing popularity of mobile gambling. As mentioned earlier, the widespread adoption of smartphones has made it easier for people to access online gambling platforms on the go. Mobile gambling apps and responsive websites have provided a seamless and immersive gambling experience, attracting a larger number of players. Another trend in the market is the rise of live dealer games. These games offer a more interactive and realistic experience, bridging the gap between online and offline gambling. Players can interact with live dealers and other players in real-time, enhancing the overall gambling experience. The popularity of live dealer games has contributed to the growth of the online gambling market in Denmark.

Local special circumstances: Denmark has a well-regulated online gambling market, which has contributed to its growth. The Danish government has implemented strict regulations and licensing requirements for online gambling operators, ensuring a safe and secure environment for players. This has instilled trust among customers and has encouraged more people to engage in online gambling activities. Furthermore, Denmark has a high level of internet penetration and a tech-savvy population, which has further fueled the growth of the online gambling market. The country's strong digital infrastructure and advanced technology have created an ideal environment for online gambling operators to thrive.

Underlying macroeconomic factors: The Danish economy has been stable in recent years, with a high standard of living and disposable income. This has provided individuals with the financial means to participate in online gambling activities. Additionally, the Danish government's progressive taxation policies have allowed individuals to allocate a portion of their income towards entertainment, including online gambling. In conclusion, the Online Gambling market in Denmark is experiencing significant growth due to changing customer preferences, emerging trends in the market, local special circumstances, and underlying macroeconomic factors. The convenience and accessibility of online gambling, along with the popularity of mobile gambling and live dealer games, have attracted a larger customer base. Denmark's well-regulated market, high internet penetration, and stable economy have further contributed to the growth of the online gambling industry in the country.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Gambling Revenue (GGR) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies, and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, the urban population, the usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.