Online Casinos - Denmark | Statista Market Forecast

Revenue in the Online Casinos market is projected to reach US$573.30m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 1.49%, resulting in a projected market volume of US$608.10m by 2028.
In the Online Casinos market, the number of users is expected to amount to 609.6k users by 2028.
User penetration will be 9.1% in 2024 and is expected to hit 10.2% by 2028.
The average revenue per user (ARPU) is expected to amount to US$1.07k.
In global comparison, most revenue will be generated United States (US$7.64bn in 2024).
With a projected rate of 35.7%, the user penetration in the Online Casinos market is highest Canada.

Definition:

The online casinos market refers to the segment of the online gambling industry that offers a range of traditional casino games, such as blackjack, roulette, baccarat, and slot machines, that can be played over the internet. Online casinos provide customers with the opportunity to play these games from the comfort of their own homes or on the go through various devices, including computers, tablets, and smartphones.

Additional Information

Data includes revenue figures in Gross Gambling Revenue (GGR), which is the total amount of bets placed by customers minus the amount paid out in winnings, Users, average revenue per user (ARPU), user penetration rate, and a breakdown of the product shares of the total online casino market. User and revenue figures represent B2C services.

Online slot machines such as Starburst, Mega Moolah, and Gonzo's Quest
Online card games such as poker, blackjack, baccarat, and their variants
Online roulette games such as European, American, and French roulette

Offline or land-based casino establishments such as casinos and gaming halls
Skill-based games such as chess, backgammon, and Go
Betting on non-casino games such as sports, politics, and entertainment.

The Online Casinos market in Denmark has been experiencing significant growth in recent years, driven by changing customer preferences and favorable local special circumstances.

Customer preferences: Danish customers have shown a growing interest in online casinos due to several factors. Firstly, the convenience of being able to play from the comfort of their own homes has attracted many players. Additionally, the wide variety of games available online, including popular slot machines and table games, has appealed to a diverse range of customers. Moreover, the availability of mobile gaming platforms has made online casinos even more accessible, allowing players to enjoy their favorite games on the go.

Trends in the market: One of the key trends in the Danish online casino market is the increasing popularity of live dealer games. These games provide a more immersive and interactive experience for players, as they can interact with real dealers and other players in real-time. The rise of live dealer games can be attributed to advancements in technology, such as faster internet speeds and improved streaming capabilities. Another trend in the market is the growing demand for responsible gambling features. Danish players are becoming more conscious of the potential risks associated with online gambling and are seeking platforms that offer tools to help them control their gambling habits. Online casinos in Denmark are responding to this demand by implementing features such as deposit limits, self-exclusion options, and reality checks to promote responsible gambling practices.

Local special circumstances: Denmark has a well-regulated online gambling market, which has contributed to the growth of online casinos in the country. The Danish government introduced a licensing system in 2012, which allows online casinos to operate legally in the country. This has created a safe and secure environment for players, as licensed operators are required to adhere to strict regulations regarding player protection and fair gaming.

Underlying macroeconomic factors: The Danish economy has been performing well in recent years, with steady GDP growth and low unemployment rates. This has contributed to an increase in disposable income, allowing more people to participate in online gambling activities. Additionally, the high level of internet penetration in Denmark has made it easier for people to access online casinos and engage in online gaming. In conclusion, the Online Casinos market in Denmark is experiencing growth due to changing customer preferences, such as the convenience of online gaming and the popularity of live dealer games. Local special circumstances, including a well-regulated market, have also contributed to the development of the market. The underlying macroeconomic factors, such as a strong economy and high internet penetration, have further supported the growth of the online casino industry in Denmark.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Gambling Revenue (GGR) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies, and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, the urban population, the usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.

This report presents a comprehensive analysis and additional information on the Digital market, in a PDF format.

As an industry seemingly built on chance, the odds of the global casino sector growing in the coming years appear a safe bet. Thanks to the ongoing legalization of gambling-related activities in many parts of the world, licensed casinos have expanded to new markets and generated record-breaking revenue figures. While the market size of the casino and online gambling industry suffered heavily during the coronavirus (COVID-19) pandemic, falling by nearly 100 billion U.S. dollars in 2020, the recovery has been steady. As of 2024, the industry’s market size totaled over billion U.S. dollars. At the center of this growth has been leading casino companies such as MGM Resorts, which alone generated 16.16 billion U.S. dollars in revenue in 2023. Online enterprises specializing in sports betting have also carved out significant chunks of the market share, with Fanduel and DraftKings both ranking as two of the most valuable gambling brands globally in 2024.